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How to Use Improvement Gap Analysis to Identify Which Incremental Innovations Should be Incorporated into Products: Managerial Recommendations
Department of Business Management, Regional University of Blumenau, Blumenau, Brazil.ORCID iD: 0000-0002-7430-562X
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-2427-3148
2014 (English)In: 2014 IEEE International Conference on Management of Innovation and Technology (ICMIT), Piscataway, NJ: IEEE Press, 2014, 48-53 p.Conference paper, Published paper (Refereed)
Abstract [en]

This paper aims to show how the Improvement Gap Analysis method (IGA) evaluates the possible impact of incremental innovations on customer satisfaction, and to give guidelines about applying this technique in practice. Customers of two different products, that are used at home, answered questions about their current satisfaction, expected satisfaction, and expected dissatisfaction, with attributes for each product. The results show that IGA can suggest incremental innovations that could be offered in final products, and which ones may not.

Place, publisher, year, edition, pages
Piscataway, NJ: IEEE Press, 2014. 48-53 p.
Keyword [en]
Customer Satisfaction, Incremental Innovations, Improvement Gap Analysis, Kano Model
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-27034DOI: 10.1109/ICMIT.2014.6942399ISI: 000349456700009Scopus ID: 2-s2.0-84912127995ISBN: 978-1-4799-5529-9 (print)OAI: oai:DiVA.org:hh-27034DiVA: diva2:763082
Conference
7th IEEE International Conference on Management of Innovation and Technology (ICMIT2014), Singapore, Singapore, 23-25 September, 2014
Available from: 2014-11-13 Created: 2014-11-13 Last updated: 2017-03-27Bibliographically approved

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Tontini, GersonSolberg Søilen, Klaus
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