Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Färgkonnotationer i spel: Hur val av färg påverkar hur vi upplever en spelkaraktär
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this bachelor thesis is to identify the relationship between color and semiotics and how a person’s opinon, regarding a game character’s different characteristics, can be affected by the use of various colors. Prior to this study people were asked, through an online survey, to write down words that they associated with different colors. The colors were then divided into four different groups depending on whether they had been associated with positive-strong words, positive-weak words, negative-strong words or negative-weak words. In order to further shed light on the effect of colors, the four palettes, consisting of the colors associated with the different words, were then used separately to give color to two characters: a man and a woman. People were then asked to describe what kind of characteristics they felt that the different color versions of the characters portrayed and if they believed that there was a link between colors and how we view different characters’ personalities. The results showed that all of the respondents believed that such link existed and showed different reactions towards the characters’ images depending on what colors were used while creating them. The majority associated an intensive shade of red with powerful and slightly negative personality traits while bright pastel colors such as light green, pink and sky blue had a tendency to make the characters appear more naive and childish. The results also showed that darker, dusty shades of grey and brown gave the characters a more negative and weak expression.

Place, publisher, year, edition, pages
2014. , p. 35
Keyword [en]
Color, connotation, semiotics, visual communication
Keyword [sv]
Färg, konnotation, semiotik, visuell kommunikation
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-25187OAI: oai:DiVA.org:sh-25187DiVA, id: diva2:760851
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2014-11-05 Created: 2014-11-04 Last updated: 2014-11-05Bibliographically approved

Open Access in DiVA

fulltext(1073 kB)189 downloads
File information
File name FULLTEXT01.pdfFile size 1073 kBChecksum SHA-512
9698b15f3f7c46e3a2b08a8ede5374beba4ce7c458750eec4d0bb737ecc92d271fd88b05b85c378042f304d977e91c4d75f8524fea86b0128f829aa335853b0e
Type fulltextMimetype application/pdf

By organisation
School of Natural Sciences, Technology and Environmental Studies
Media Engineering

Search outside of DiVA

GoogleGoogle Scholar
Total: 189 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 362 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.34-SNAPSHOT
|