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Färgkonnotationer i spel: Hur val av färg påverkar hur vi upplever en spelkaraktär
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this bachelor thesis is to identify the relationship between color and semiotics and how a person’s opinon, regarding a game character’s different characteristics, can be affected by the use of various colors. Prior to this study people were asked, through an online survey, to write down words that they associated with different colors. The colors were then divided into four different groups depending on whether they had been associated with positive-strong words, positive-weak words, negative-strong words or negative-weak words. In order to further shed light on the effect of colors, the four palettes, consisting of the colors associated with the different words, were then used separately to give color to two characters: a man and a woman. People were then asked to describe what kind of characteristics they felt that the different color versions of the characters portrayed and if they believed that there was a link between colors and how we view different characters’ personalities. The results showed that all of the respondents believed that such link existed and showed different reactions towards the characters’ images depending on what colors were used while creating them. The majority associated an intensive shade of red with powerful and slightly negative personality traits while bright pastel colors such as light green, pink and sky blue had a tendency to make the characters appear more naive and childish. The results also showed that darker, dusty shades of grey and brown gave the characters a more negative and weak expression.

Place, publisher, year, edition, pages
2014. , 35 p.
Keyword [en]
Color, connotation, semiotics, visual communication
Keyword [sv]
Färg, konnotation, semiotik, visuell kommunikation
National Category
Media Engineering
Identifiers
URN: urn:nbn:se:sh:diva-25187OAI: oai:DiVA.org:sh-25187DiVA: diva2:760851
Subject / course
Media Technology
Uppsok
Technology
Supervisors
Available from: 2014-11-05 Created: 2014-11-04 Last updated: 2014-11-05Bibliographically approved

Open Access in DiVA

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