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”Ska du inte äta riktig mat så att det blir en redig karl av dig också?”: En kvalitativ studie om hur det är att vara man och vegetarian.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
Umeå University, Faculty of Social Sciences, Department of Food and Nutrition.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”Aren’t you going to eat proper food so that you can become a real man too?” : A qualitative study on what it’s like to be a man and a vegetarian. (English)
Abstract [sv]

Bakgrund I dagens samhälle finns det en uppfattning om manlighet och vad det innebär att vara man. Att äta kött har kommit att kopplas samman med manlighet och styrka, och forskning visar att mäns beteende- och konsumtionsmönster påverkas av vad som anses förstärka den upplevda manligheten. Det är därför intressant att undersöka varför vissa män aktivt väljer bort kött i sin kosthållning. Syfte Syftet med studien var att med hjälp av intervjuer utforska och förstå hur nuvarande samhällsnormer påverkar män som aktivt valt bort kött och/eller animaliska produkter. Metod Studien utfördes med kvalitativ forskningsmetod, där sex individuella intervjuer genomfördes. Resultaten analyserades sedan med kvalitativ innehållsanalys enligt Graneheim och Lundman. Resultat Samtliga informanter hade upplevt en samhällsnorm som innebar att de förväntades att äta kött. De menade att denna norm påverkade dem då deras normbrytande ofta innebar att de blev ifrågasatta. Det framkom under intervjuerna att informanterna även ansåg det finnas en koppling mellan kostval och könsroller. De upplevde att kött och manlighet har en stark korrelation och majoriteten ansåg att vissa kostmönster var mer relaterade till kvinnlighet. Slutsats Det finns en köttnorm i dagens samhälle som påverkar de män som valt en vegetarisk kost/vegankost. Denna norm kan upplevas starkt etablerad, och det är därför viktigt att vara medveten om den och dess inverkan.

Abstract [en]

Background In society today, there is an idea of manliness and what it means to be a man. Meat has come to be associated with masculinity and strength, and research shows that the behavioral and consumption patterns of men are influenced by what they consider to enhance their perceived masculinity. It is therefore interesting to examine why certain men actively choose to exclude meat from their diet, regardless of potential pressures. Objective The objective of this study was to, with the use of interviews, explore and understand how current societal norms affect men who actively excluded meat and/or animal products. Method The study was executed as qualitative research, where six individual interviews were carried out. The results were later analyzed according to qualitative content analysis by Graneheim and Lundman. Results All of the informants had experienced a societal norm that expected them to eat meat. They meant that this norm affected them, since they often found themselves being questioned. The analysis showed that the informants felt that there was a connection between food choices and gender roles. They experienced that meat and masculinity had a strong correlation and the majority considered some dietary patterns exclusively related to femininity. Conclusion There is a “meat-eating norm” in today’s society that affects men who have chosen a vegetarian/vegan lifestyle. This norm could be considered quite established, and it is therefore important to be aware of it and its influence.

Place, publisher, year, edition, pages
2014.
Keyword [sv]
kost, vegetarian, vegan, genus, könsroller, maskulinitet
National Category
Food Science
Identifiers
URN: urn:nbn:se:umu:diva-95630OAI: oai:DiVA.org:umu-95630DiVA: diva2:760368
Subject / course
Examensarbete inom dietistprogrammet
Educational program
Degree of Bachelor in Dietetics
Available from: 2014-11-21 Created: 2014-11-03 Last updated: 2014-11-21Bibliographically approved

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