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Communicating corporate social responsibility in the tourism industry.
Uppsala University, Disciplinary Domain of Science and Technology, Earth Sciences, Department of Earth Sciences.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Over time the tourism industry has been expanding at an exponential rate to the point that around

1 billion people will have travelled during the year of 2012 (UNWTO, 2012b). This massive amount of

people has allowed for the degradation and destruction of multiple touristic destinations around the world.

The great numbers of tourist have also negatively impacted the social and economic aspects of the touristic

destinations. The current destructive path of the tourism industry has prompted the development of more

sustainable and responsible types of tourism. One of the key players in the tourism industry that could

address the topics of sustainable and responsible tourism is the tour operator. A path that tour operators can

follow to address this destructive path of tourism is through corporate responsibility. Most of the other

industries are in more advanced stages of approaching corporate responsibility while the tourism industry is

still within the good practice phase of corporate responsibility. This aim of this study is to analyse what a

group of tour operators are reporting concerning corporate responsibility. The questions focus on the

different aspects the tour operators are communicating concerning their corporate responsibility and does

this corporate responsibility communication add value to the consumer. The study shows that the tour

operators are not exactly communicating their responsibility similar across the board, which shows the

communication fragmentation among the tour operators. Most the tour operators mention corporate

responsibility through the lens of sustainable or responsible tourism. Through this that the tour operators

discuss their sustainable tourism or responsible tourism could possibly lead to adding consumer value to thetourists.

Place, publisher, year, edition, pages
2014. , 56 p.
Examensarbete vid Institutionen för geovetenskaper, ISSN 1650-6553 ; 220
Keyword [en]
Consumer value, Corporate responsibility, Responsible tourism, Sustainable development
National Category
Environmental Sciences
URN: urn:nbn:se:uu:diva-235258OAI: diva2:759643
Subject / course
Sustainable development
Educational program
Master Programme in Sustainable Development
2014-08-15, Geocentrum, Villavägen 16, Uppsala, 14:36 (English)
Available from: 2014-10-30 Created: 2014-10-30 Last updated: 2014-10-30Bibliographically approved

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