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What Motivates Drivers to Disobey Traffic Regulations and How Can we Change this Behaviour?
Swedish National Road and Transport Research Institute, Society, environment and transport, Mobility, actors and planning processes.
2013 (English)In: Proceedings of the 16th International Conference Road Safety on Four Continents: Beijing, China. 15-17 May 2013, Linköping: Statens väg- och transportforskningsinstitut, 2013Conference paper (Other academic)
Abstract [en]

A traditional approach taken in road safety research has been to view accidents as a failure to cope with the perceptual motor skills required for a safe journey. The task was therefore to increase driver's skills and to modify the environment. However, in recent years, it has been found that the problem does not always lie in what the driver can or cannot do but what he/she actually decides to do. The crucial issue is therefore to understand what motivates drivers to commit an act, which puts both themselves and others at risk. Different campaigns have been developed trying to change peoples’ behaviour although some of them have had little or no effect. One conclusion drawn from this could be that money could be better spent. However, in this presentation I will argue that the reason for this failure is that the programmes are poorly developed and use a language which does not address the psycho-social processes underlying the behaviour.

Place, publisher, year, edition, pages
Linköping: Statens väg- och transportforskningsinstitut, 2013.
Keyword [en]
Behaviour, Decision process, Motivation, Campaign, Characteristics, Evaluation (assessment)
National Category
Applied Psychology
Research subject
80 Road: Traffic safety and accidents, 841 Road: Road user behaviour; X RSXC
URN: urn:nbn:se:vti:diva-7351OAI: diva2:759176
16th International Conference Road Safety on Four Continents. Beijing, China (RS4C 2013). 15-17 May 2013
Available from: 2014-10-29 Created: 2014-10-29 Last updated: 2014-10-29Bibliographically approved

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Forward, Sonja
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