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The course of media literacy: or when is time to fire the PR-consultant
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)In: Mercury Magazine, ISSN 2001-3272, Vol. 6, 60-63 p.Article in journal, Editorial material (Other (popular science, discussion, etc.)) Published
Abstract [en]

Josef Pallas is not convinced by the PR-industry’s alleged merits. He is therefore preoccupied with finding an answer to the question: when is it time to fire the PR-consultant?

Place, publisher, year, edition, pages
Uppsala: Department of Business Studies. Uppsala University , 2014. Vol. 6, 60-63 p.
National Category
Business Administration Media and Communications
Research subject
Business Studies; Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-234938OAI: oai:DiVA.org:uu-234938DiVA: diva2:758431
Available from: 2014-10-27 Created: 2014-10-27 Last updated: 2014-10-28Bibliographically approved

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fulltext(662 kB)109 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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Output format
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