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Brands, welfare and welfare-cool
Stockholm University, Faculty of Social Sciences, Stockholm Business School. (Management och organisation)ORCID iD: 0000-0003-4090-965X
2014 (English)In: Ephemera : Theory and Politics in Organization, ISSN 2052-1499, E-ISSN 1473-2866, Vol. 14, no 1, 109-17 p.Article in journal, Editorial material (Refereed) Published
Abstract [en]

In a neoliberal, market-oriented society where traditional welfare is minimized,

looked down upon and seen as obsolete, it is no surprise that political

entrepreneurs, market-actors, corporations, ad-gurus and brands are playing

energetic roles as the new welfare creators and welfare experts and are generating

unexplored linkages between brands and welfare. In order to feed off the world of

welfare and still maintain legitimacy and grow in

popularity, brands need this to be an utterly cool thing – that’s why brands need

welfare-cool.

Place, publisher, year, edition, pages
2014. Vol. 14, no 1, 109-17 p.
Keyword [en]
organization
National Category
Economics and Business
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-105521OAI: oai:DiVA.org:su-105521DiVA: diva2:757565
Available from: 2014-10-22 Created: 2014-06-24 Last updated: 2017-12-05Bibliographically approved

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