Change search
ReferencesLink to record
Permanent link

Direct link
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.).
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers.

This master thesis is based, through a preliminary literature review, on the assumption that traditional NPD frameworks have deficiencies today. This is because as a NPD process is an on-going process that is performed repeatedly, the importance of putting forth new considerations to the NPD based on multi-aspect industrial characteristics today is needed for a sustainable NPD framework. Therefore, this study will put forth a new multi-aspect NPD framework with emphasis on technological-, global collaboration-, and financial elements to target the literature gap that is claimed to exist.

The process of the research methodology followed a deductive approach, with an explorative-, descriptive- and analytical study. The collected data was of qualitative type, through 12 semi-structured interviews. A total of six Swedish high-technological manufacturing firms were interviewed, four of which were for empirical purposes, and two for contextual understanding.

The author came to the conclusion that various deviations were found in setting the multi-aspect NPD approach in contrast to traditional NPD frameworks. The significance of “Open Innovation” concepts was adamant as being the stepping-stone for idea generation, conceptualization, and strategic partnership that was not brought up by traditional literature. Openness in all elements of the multiple-aspect NPD framework setup in this study was imperative, as the empirical findings suggested that the business environment for high-technological industries shifted towards an increased technological- and financial convergence. During the latter stages, minor deviations were found, with emphasis on collaboration elements between the R&D-, production- and marketing divisions within the firms. 

Place, publisher, year, edition, pages
2014. , 7 p.
Keyword [en]
new product development (NPD), traditional NPD, multi-aspect NPD, emerging technology, global collaboration, financial performance, emerging technologies
National Category
Economics and Business
URN: urn:nbn:se:kth:diva-154487OAI: diva2:757109
Available from: 2016-11-02 Created: 2014-10-21 Last updated: 2016-11-02Bibliographically approved

Open Access in DiVA

fulltext(1905 kB)6 downloads
File information
File name FULLTEXT01.pdfFile size 1905 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Industrial Economics and Management (Dept.)
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 6 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 25 hits
ReferencesLink to record
Permanent link

Direct link