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Payair – Reaching for critical mass
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The mobile payments industry has in recent years experienced large growth and rapid changes. Several different actors are trying to capture the market, to get enough users of their system to reach critical mass. This study investigates how a small Swedish mobile payments company have utilized its business network in their strive to reach critical mass, both in their domestic market and internationally.  The study intends to describe how the company has developed its network and which stages of the network development that have been the most important.  We utilize the ARA-model to analyze the business network and the Uppsala Model and born global theory to define how the company has internationalized.  Our main results indicate that our case company has the mindset of a born global but the particulars of the industry have forced it to internationalize following the Uppsala Model. The development of the business network have to a large part been dependent of the initial activities since this builds the credibility needed to work with large actors.  Moreover the business network is found to not only help the company, but to be essential for their plans on reaching critical mass. 

Place, publisher, year, edition, pages
2014. , 38 p.
Keyword [en]
Payair, Mobile payments, critical mass, network effect, ARA, Uppsala-model, HTSME, SME
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-233780OAI: oai:DiVA.org:uu-233780DiVA: diva2:754278
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Available from: 2014-10-14 Created: 2014-10-10 Last updated: 2015-03-13Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf