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Rekrytering av kreatörer och portfolions betydelse: En enkätundersökning med femtio svenska kommunikationsbyråer
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
Dalarna University, School of Technology and Business Studies, Graphic Arts Technology.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Recruitment of creatives and the importance of the portfolio : A survey with fifty Swedish communication agencies (English)
Abstract [sv]

Inom kommunikationsbranschen råder det hög konkurrens om arbeten för både nyutexaminerade arbetssökande och de med erfarenhet. En viktig del i ansök-ningshandlingarna är en portfolio som visuellt visar personens kompetens och talang.Denna kvantitativa studie har genom en webbenkät med 50 byråer inom kom-munikationsbranschen undersökt hur de rekryterar ny personal samt deras per-spektiv kring portfolion i samband med detta. Studien har även syftat till att belysa skillnader i svaren beroende på byråernas storlek.Resultaten från enkäten visade att den vanligaste kanalen vid anställning inom kommunikationsbranschen är via personliga kontakter och att det är portfolions kvalité som väger tyngst vid anställning. Vid ansökan föredrog byråerna en digital portfolio men vid en arbetsintervju såg de helst en kombination av en fysisk och digital portfolio. Mindre skillnader fanns i svaren beroende på byrå-storleken.

Abstract [en]

In the communication industry, the competition is challenging amongst both new graduates looking for employment and those with experience. An im-portant part of the application is a portfolio that visually shows the person's skills and talents.An online questionnaire survey of 50 firms in the communications industry was used to investigate how they recruit new staff, as well as their perspective on the portfolio in this context. The study is also aimed at highlighting differences in the responses, depending on the size of the agencies.The results of the survey showed that the most common way for employment in the communications industry is through personal contacts, and that the quality of the portfolio is the most important when hiring. When applying for a job the agencies preferred to receive a digital portfolio, but at a job interview they pre-ferred a combination of a physical and digital portfolio. Minor differences were found in the responses depending on the size of the agency.

Place, publisher, year, edition, pages
2014.
Keyword [en]
Communications industry, graphic designer, portfolio, recruitment
Keyword [sv]
Grafisk formgivare, kommunikationsbranschen, portfolio, rekrytering
National Category
Visual Arts
Identifiers
URN: urn:nbn:se:du-16146OAI: oai:DiVA.org:du-16146DiVA: diva2:753860
Available from: 2014-10-09 Created: 2014-10-09 Last updated: 2015-07-01

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fulltext(486 kB)77 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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  • apa
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