Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
CSR-Kommunikation?: En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?

Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.

Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.

Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable.

Place, publisher, year, edition, pages
2014. , 40 p.
Keyword [sv]
CSR, Hållbarhet, Smyckesbranschen, Guld, Fairtrade, Kommunikationskanaler, Konsument. Marknadskommunikation.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24750OAI: oai:DiVA.org:sh-24750DiVA: diva2:752002
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-10-02 Created: 2014-10-02 Last updated: 2014-10-02Bibliographically approved

Open Access in DiVA

CSR-kommunikation? En enkätundersökning om vilka marknadskommunikationer(1339 kB)267 downloads
File information
File name FULLTEXT01.pdfFile size 1339 kBChecksum SHA-512
0e3de37ec5f54c007c8ceacd56bcee76df5b213ff1f99b1c3d58408481d65cdab4ace3f33e2a3ca0f092276b3c2b457a90d4dce02b4bb5c4ceb36ef0c6a7f855
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 267 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 593 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf