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Improving the CSR image: a study on suppliers of Bangladesh garments industry
American International University-Bangladesh, Bangladesh.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.ORCID iD: 0000-0003-3258-0671
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2013 (English)In: Multidisciplinary Academic Research 2013, Prague: MAC Prague consulting , 2013Conference paper (Refereed)
Abstract [en]

This research study aims to evaluate the issues and factors for building a positive organizational CSR image that enables suppliers to create positive perception in relation to stakeholders. The study identified major challenges to improve CSR image for the suppliers. Based on the findings, it is suggested that suppliers need to improve in the following areas for changes of CSR image: (1) initiate education and measures to improve the employees’ understanding and importance of CSR; (2) develop a corporate culture to give priority in building positive CSR image; (3) develop link with educational institutions for educating middle managers on CSR and its effect on company image; (4) arrange short trainings for new workers to make them understand the concept of CSR and educate them on their own responsibilities as part of the organization; (5) establish platforms for sharing knowledge between suppliers to increase compliance.

Place, publisher, year, edition, pages
Prague: MAC Prague consulting , 2013.
Keyword [en]
Image, Corporate social responsibility (CSR), Suppliers, Sustainability, Supply Chain
National Category
Economics and Business
URN: urn:nbn:se:hig:diva-17610ISBN: 9788090544222OAI: diva2:750042
The 2nd Multidisciplinary Academic Conference on Economics, Management and Marketing (MAC-EMM 2013), December 6-7, 2013, Prague, Czech Republic
Available from: 2014-09-26 Created: 2014-09-26 Last updated: 2015-12-17Bibliographically approved

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