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"En sko passar inte allas fötter": En fallstudie kring medlemmars upplevelser av träningskortsanvändande
Umeå University, Faculty of Social Sciences, Department of Education.
Umeå University, Faculty of Social Sciences, Department of Education.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Physical exercise is a trend that continues to grow, especially at the gym, but there are still members that do not use their training card in full. The overall aim of this study was therefore to investigate infrequent member’s experience of their training card. To answer this, focus was on motives to card purchase and perceived opportunities and difficulties of using the training card. The data was collected at IKSU trough a group interview with four managers within the organization, a questionnaire replied by 39 infrequent members and of those 11 individual interviews. The results showed that the motives differed between the informants but the main was the physical health. The three factors that were identified as affecting were frame-, facility- and personal factors. The conclusions drawn was that training facilities can develop procedures to capture their infrequent members in three areas; the occasion for the card purchase, customized training card and follow-up.

Place, publisher, year, edition, pages
Keyword [en]
Training facility motives, drop out, adherence, consumer culture, infrequent members
Keyword [sv]
Träningsanläggning, motiv, avhopp, vidhållande, konsumtionskultur, sällanvnvändare
National Category
Social Sciences Pedagogy
URN: urn:nbn:se:umu:diva-93518OAI: diva2:749150
External cooperation
IKSU, Anna Strömbom
Subject / course
Educational program
Study Programme for Sport Sciences
Available from: 2014-09-23 Created: 2014-09-23 Last updated: 2014-09-23Bibliographically approved

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"En sko passar inte allas fötter"(805 kB)148 downloads
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