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CSR- det senaste på tapeten eller limmet som håller allt samman?: En kvalitativ studie om hur företag kan arbeta strategiskt för att implementera CSR i Kina.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Problemformulering:

Vilken problematik möter svenska företag i deras leverantörskedja vid

implementering av CSR i Kina?

Hur kan företag svenska arbeta för att överkomma den identifierade problematiken vid

implementering av CSR i Kina?

Syfte:

Studien ämnar undersöka vad svenska företag möter för problematik vid

implementering av CSR i Kina samt hur de strategiskt kan arbeta för att överkomma detta.

Vidare belyser även studien intressenter som kan utgöra en del av problematiken.

Metod:

Uppsatsen grundas på en kvalitativ studie där vi valt att anta en abduktiv ansats. Den

empiriska datan utgörs av intervjuer med personer med spetskompetens inom CSR. Då

studien riktar sig till den kinesiska marknaden genomfördes fyra av sex intervjuer i Shanghai,

Kina.

Slutsatser:

Studien visar att det finns problem vilka är kopplade indirekt samt direkt till

företags intressenter. Vidare visar studien att den identifierade problematiken kan i viss

utsträckning överkommas genom att långsiktigt eftersträva delat värde för företagen och dess

omgivning.

Abstract [en]

Research question:

What problems do Swedish companies face when implementing CSR in

their supply chain in China?

How can Swedish companies work to overcome the identified problems when implementing

CSR in China?

Purpose:

The purpose of this thesis is to identify what problems Swedish companies face

when implementing CSR in China and how they can create a strategy to overcome these

problems. Furthermore, the thesis aims to highlight which stakeholders contribute to the

problem.

Method:

The thesis is based on a qualitative study which was based on semi-structured

interviews with respondents with expertise in the chosen research field. Some of the

interviews were carried out in Shanghai, China, considering the study is aimed at the Chinese

market.

Conclusion:

The result of the study show that some of the identified problems are directly

and indirectly linked with the companies stakeholders. Furthermore the study shows that the

problems can be overcome by long term strategies in the form of shared value by the

company and its environment.

Place, publisher, year, edition, pages
2014. , p. 83
Keyword [en]
CSR, China, problems, implementation, strategy, stakeholders, supply chain, CSV
Keyword [sv]
CSR, Kina, problematik, implementering, strategier, intressenter, leverantörskedja, CSV
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-37151OAI: oai:DiVA.org:lnu-37151DiVA: diva2:748796
Subject / course
Business Administration - Marketing; Business Administration - Management Accounting
Educational program
Retail and Service Management Programme, 180 credits; Business Administration and Economics Programme, specialization in Accounting and Management Control, 180 credits
Supervisors
Examiners
Available from: 2014-09-22 Created: 2014-09-22 Last updated: 2014-09-22Bibliographically approved

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