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Building a university library web site for Victor - an example of the personas method
Jönköping University, The University Library.
Jönköping University, The University Library.
Department of Information Studies, University College London.
2011 (English)Conference paper (Other academic)
Abstract [en]

This paper describes the development of a new university library website, incorporating the innovative ‘personas’ method. Personas are the qualitative aspects of users – their motivations, constraints, needs etc. These were established by depth interviews. A set of ‘personas’ was created, which assisted the planning of the optimum layout, prioritising library asset visibility and generally meeting information needs. A site usability evaluation was also undertaken of the resulting interface. The study made the team much more aware of user needs and behaviour, and how site design can play a crucial role in service provision. The persona method turned out to be a valuable tool in creating a site catering for the widest possible spectrum of users.

Place, publisher, year, edition, pages
Keyword [en]
User needs, usability, personas, interface design
National Category
Information Studies
URN: urn:nbn:se:hj:diva-24752OAI: diva2:747608
Qualitative and quantitative methods in libraries, QQML 2011, international conference, May 24-27, 2011, Athens Greece
Available from: 2014-09-17 Created: 2014-09-17 Last updated: 2015-01-07Bibliographically approved

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Lorentzi, MattiasJohansson, Paola
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