Change search
ReferencesLink to record
Permanent link

Direct link
Franchisor-franchisee relationships: an interaction approach
Kristianstad University, School of Health and Society, Avdelningen för Ekonomi.
2014 (English)In: World Journal of Management, ISSN 1836-070X, Vol. 5, no 1, 76-92 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee. The study is based on a web survey directed towards franchisees in Sweden. A total of 191 survey responses were obtained from a wide range of industries, representing a 16.2% response rate. A Pearson Correlation test was performed for the hypotheses. Results demonstrate a significant correlation on the impact which adaptations have on commitment in franchise relationships. Furthermore, information exchange is positively related to enhanced franchise outlet performance. The paper contributes to filling the gap within franchise relationship literature by applying an interaction approach in contrast to prior economic theories in this field of study.

Place, publisher, year, edition, pages
2014. Vol. 5, no 1, 76-92 p.
Keyword [en]
Franchising, relationships, interaction theory, contingency theory
National Category
Business Administration
URN: urn:nbn:se:hkr:diva-12901OAI: diva2:747116
Available from: 2014-09-15 Created: 2014-09-15 Last updated: 2014-12-06Bibliographically approved

Open Access in DiVA

fulltext(428 kB)521 downloads
File information
File name FULLTEXT01.pdfFile size 428 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Other links


Search in DiVA

By author/editor
Ekelund, Christer
By organisation
Avdelningen för Ekonomi
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 521 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 210 hits
ReferencesLink to record
Permanent link

Direct link