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A Rhetorical Criticism of Google´s European Identification Strategies
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Literature, Rhetoric.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis examines Google’s Executive Chairman Eric E. Schmidt’s speech at the European Innovation Convention 2011 from the perspectives of Kenneth Burke’s dramatism and identification theories. In the wider context it aims to contribute to the analyses of human progress traced through the history of our technologies and inventions. These breakthroughs do not happen or spread without beneficial influences from societal institutions in spheres like culture, philosophy, politics and law. Language is the creator and carrier of these institutions.

A complicated “ecosystem” of culture, science, financing, laws and regulations, affects the possibilities for economic growth through innovation. Perhaps due to the contested legitimacy of corporations in the democratic process, the study of the messages of corporate entities in the political arena seems to be a fairly unexplored dimension of traditional rhetorical analysis of politics. Through rhetorical criticism the author seeks to better understand Google’s communication in this area, and to gain further insights into the communication strategies that companies may use to influence such complex fields of politics as Innovation Policy.

Place, publisher, year, edition, pages
2014. , 79 p.
Keyword [en]
Rhetoric, Business Communication, Communication Science, Google, Lobbying, EU, European Union, Kenneth Burke, Burke, Identification, Eric Schmidt, Eric E. Schmidt, Innovation Policy, European Innovation Convention, Public Relations, Public Affairs, Government Outreach, Corporate Political Influence
National Category
URN: urn:nbn:se:uu:diva-226865OAI: diva2:746659
Available from: 2014-09-19 Created: 2014-06-22 Last updated: 2014-09-19Bibliographically approved

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