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Upplevelseskapande genom de fem sinnena: En studie om Tolv Stockholm
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
Södertörn University, School of Natural Sciences, Technology and Environmental Studies.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte: I denna studie har vi undersökt hur Tolv Stockholm använder sig av sinnesmarknadsföring för att skapa en upplevelse och om det har den önskade effekten på besökarna.

Metod: Denna kvalitativa studie baseras på primär och sekundär data. Vi har intervjuat anställda som jobbar både på och för Tolv Stockholm för att få deras perspektiv. Sedan har vi utfört observationer för att avgöra om besökarnas upplevelser stämmer överens med Tolv Stockholms intentioner.

Referensram: Tidigare forskning och teorier menar att sinnena spelar en stor på våra upplevelser. Dessa kan påverkas av de som producerar upplevelserna genom till exempel belysning, musik och doft.

Resultat & Slutsats: Många av de sinnesintryck som Tolv Stockholm arbetar med får den önskade effekten hos deras besökare. Vi anser dock att de har gjort en lite miss vad gäller samspel av musik och belysning. Detta gäller även den doft som de menar att de designat, men som inte uppfattades i observationerna.

Abstract [en]

Purpose: In this study, we investigated how Tolv Stockholm uses sensory marketing to create an experience and if it has the desired effect.

Method: This qualitative study is based on primary and secondary data. We have interviewed those who work with Tolv Stockholm to get their perspective. Afterwards we performed observations to determine whether the visitor's experience is consistent with Tolv Stockholm's intentions.

Frame of reference: Previous research and theories argue that the senses play a huge role in our experiences. These can be influenced by those who produce experiences through, for example, lighting, music and scent.

Result & Conclusion: Many of the sensory inputs that Tolv Stockholm works with have the desired effect on their visitors. However, we feel that they have made an oversight when it comes to the interaction of music and lighting. This is also applies to the scent that they believe that they have designed, but was not noticed in the observations.

Place, publisher, year, edition, pages
2014. , 43 p.
Keyword [en]
Sensory marketing, Senses, Experience
Keyword [sv]
Sinnesmarknadsföring, Sinnen, Upplevelse
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-24528OAI: oai:DiVA.org:sh-24528DiVA: diva2:746638
Subject / course
Tourism Studies
Presentation
2014-06-04, Flemmingsberg, 13:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-09-15 Created: 2014-09-08 Last updated: 2014-09-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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