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Corporate Social Responsibility, the Triple Bottom Line, Standardization and Brand Management in Houston, Texas
Uppsala University, Disciplinary Domain of Science and Technology, Earth Sciences, Department of Earth Sciences.
2014 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study examines Corporate Social Responsibility in Sustainable Development and the notion of the Triple Bottom Line as an imperative in today’s socially responsible corporation. Standardization is used as a tool for integrating social and environmental costs and benefits into the financial bottom line of an organization. This research aims to discover what standards or methods are used to measure social and environmental progress in three organizations in Houston, Texas and the implied potential for CSR as a driver for profitability. The primary data included in this research was captured through semi-structured qualitative interviews with upper level management of the three companies included in the final study. The results consistently supported positive correlations between CSR and improvements in company image and stakeholder relations. One participant was also able to report evidence of increased profitability through cost containment as a result of their integration of CSR initiatives throughout their organization.

Place, publisher, year, edition, pages
2014. , 34 p.
Examensarbete vid Institutionen för geovetenskaper, ISSN 1650-6553 ; 207
Keyword [en]
Sustainable Development, Corporate Social Responsibility, Triple Bottom Line, Environmentalism, Standardization, Brand Management
National Category
Earth and Related Environmental Sciences
URN: urn:nbn:se:uu:diva-232125OAI: diva2:746580
Subject / course
Sustainable development
Educational program
Master Programme in Sustainable Development
2014-08-26, Geocentrum, Department of Earth Sciences, Villavägen 16, 752 36 Uppsala, Uppsala, 23:04 (English)
Available from: 2014-09-15 Created: 2014-09-12 Last updated: 2014-09-15Bibliographically approved

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