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Hälsa och välfärdsteknologi i tredje åldern: En explorativ marknadsundersökning kring teknik och hälsa inom äldreomsorgen
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences.
2014 (Swedish)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This report is a market research for the company 4 Body and Mind, a start-up

company that works with personal training online. They wanted to know if the

market for elderly care could be interesting for them to enter. This report is hence a

research of the market for health and welfare technology in elderly care within the

public sector in Sweden. A general fact is that the world's population is getting older.

This combined with rapid growth of individuals in the age 65+ changes the demands

on the elderly care in Sweden’s municipalities. How do municipalities work today with

the modernization of elderly care? What possibilities and barriers are there for a

small company that wants to enter a market, which is regulated by the law on public

procurement? What factors does research point out as essential for healthy aging?

To answer questions like this we reviewed results from earlier research and integrate

it with empirically collected material from interviews. We have then used classic

market analyzing tools to evaluate data. The result shows that the market will

continue to grow, because of the change in the demographic distribution, and that it

could be an interesting market for the company. One conclusion is that to partnering

up with a municipality on the market with knowledge, involvement and a big network

could help 4 Body and Mind with a first step into the market. Another conclusion is

that a potential end user could be an individual in the third age.

Place, publisher, year, edition, pages
2014. , 79 p.
Series
UPTEC STS, ISSN 1650-8319 ; 14020
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:uu:diva-231904OAI: oai:DiVA.org:uu-231904DiVA: diva2:745612
Educational program
Systems in Technology and Society Programme
Supervisors
Examiners
Available from: 2014-09-26 Created: 2014-09-10 Last updated: 2014-09-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf