Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Gäddfisketuristerna: En kartering och marknadssegmentering av de Europeiska marknaderna för gäddfiskande turister i Sverige
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Department of Geography, Media and Communication.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Recreational Pike Angling Tourists : Mapping and Market Segmentation of the European Market for Recreational Pike Angling Tourists in Sweden (English)
Abstract [en]

This investigation indicates that there are regions within Europe that seems to have similar preferences and priorities regarding pike angling travels to Sweden. Swedish pike angling facilities process in first hand markets with favourable economic circumstances and a cultural interest for pike angling. There was a big differences in features between the Northern, Western, Eastern and Southern regions of Europe. They also seems to be tied to specific regions within some of the nations.

The regions have diverse requirements and distinguish in terms of consumption and preferences regarding different aspects of pike angling. From there it is possible to divide pike angling tourists into segments. Sometimes the identified regions have economic or cultural linkage, consequently parallels can be drawn to research in the field of international marketing. The North European market for pike angling tourism in Sweden is varying where the English and Baltic states is more frequently processed than the domestic market. Markets outside of the Nordic countries were the most important among the pike angling facilities, standing for approximately 90 % of the businesses. In this Investigation two segments were observed in countries with in general weaker economic circumstances. Usually these countries had a budget concentrated consumption but also elements of a more luxurious consumption pattern. These countries were located in Eastern Europe. Angling tourists from Western Europe have in general more purchase power and constitute the most important markets for the Swedish pike angling facilities. Tourists from Western Europe are by tradition the most frequent visitors. The economic situation in the Southern Europe together with lack of cultural interest for pike angling seems to be an explanation for the low activity in processing of these markets. The only exception is the Italian market which on a regional level is more frequently processed among the Swedish pike angling facilities.

In this investigation, markets from 17 Swedish pike angling facilities were mapped by the frequency of process through phone surveys. Characteristics of the companies were either profiled businesses towards pike angling or had a strong dependence on resource of pike in their business. Tour operators from 11 countries who offers packaged travels to the facilities were also interviewed through phone surveys. The facilities together with the tour operators identified some economic preferences and cultural differences between some nations and regions. For better background data about the interest for pike in Europe 6 angling associations answered an e-mail survey. The investigation also includes an interview with one of the pioneers and former vice president for one of the most successful pike angling facilities in Sweden.

Selection of facilities, concepts and parameters is inspired by the authorities’ publications in the field of angling tourism. Also advices from the national angling project (SwedenFishing) have inspired parts of this thesis.

Abstract [sv]

Utredningen indikerar att det finns regioner i Europa som har liknande preferenser och prioriteringar när de reser för att fiska gädda i Sverige. De svenska gäddfiskeanläggningarna bearbetar framför allt marknader som har gynnsamma förhållanden i ekonomiska förutsättningar och kulturellt intresse för gäddfiske. Det fanns stora skillnader i egenskaper av regionerna som kan delas in i Nord-, Väst-, Öst- och Sydeuropa. Dessa visade sig även vara bundet till vissa regioner inom nationerna.

De olika regionerna har olika behov och utmärker sig olika i sin konsumtion och preferenser när det gäller aspekter av gäddfiske. Därefter går det att dela in gäddfisketurismen i olika segment. Regionerna har ibland ekonomiska och kulturella samband vilket paralleller kan dras till forskning inom internationell marknadsföring.

Den Nordeuropeiska marknaden för gäddfisketurism får anses vara varierande där England samt de baltiska staterna bearbetades mer frekvent än den svenska marknaden. De utomnordiska marknaderna var de klart mest betydelsefulla bland anläggningarna med en ungefärlig andel på 90 % av verksamheten. I utredningen uppmärksammades två segment i länder med generellt svagare ekonomiska förutsättningar, de hade mestadels en budgetinriktad konsumtion med inslag av lyxkonsumtion, dessa var framförallt länder i Östeuropa. Generellt är turisterna från Västeuropa mer köpkraftiga och utgör de viktigaste marknaderna för de svenska gäddfiskeanläggningarna, de är också av tradition de mest frekvent besökande. Den ekonomiska situationen i Sydeuropa tillsammans med avsaknad av kulturellt intresse för gäddfiske verkar vara förklaringen till den låga aktiviteten i bearbetningen av dessa marknader. Det enda undantaget är den Italienska marknaden där den lokalt bearbetas i större utsträckning av svenska gäddfiskeanläggningar.  

I utredningen kartlades marknaderna som 17 svenska gäddfiskeanläggningarna bearbetar genom en telefonenkät. De var oftast profilerade eller var starkt beroende av gäddresursen i sin verksamhet. Även reseoperatörer från 11 olika länder som säljer paketerade resor till dessa anläggningar intervjuades genom en telefonenkät. För att få en bättre bakgrundsdata om intresset för gäddfiske besvarades även en mailenkät av 6 lobbyorganisationer för sportfiske. Utredningen omfattar även en intervju med en av pionjärerna och tidigare VD för en av de framgångsrikaste gäddfiskeanläggningarna.

Urval, begrepp samt parametrar är inspirerade av myndigheternas publikationer i ämnet. Även råd från det nationella fiskeprojektet i Sverige (SwedenFishing) har gett inspiration till delar av uppsatsen.

Place, publisher, year, edition, pages
2014. , 100 p.
Keyword [en]
Recreational fishing, Angling tourism, Pike angling, Pike angling facilities, Market segmentation, Cultural differences, Economic circumstances, Tour operator
Keyword [sv]
Sportfiske, Sportfisketurism, Gäddfisketurism, Fiskeanläggning, Marknadssegmentering, Kulturella skillnader, Ekonomiska förutsättningar, Reseoperatörer
National Category
Human Geography Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-33619OAI: oai:DiVA.org:kau-33619DiVA: diva2:745596
Subject / course
Tourism studies
Educational program
Tourism Programme (180 ECTS credits)
Supervisors
Examiners
Available from: 2014-09-16 Created: 2014-09-10 Last updated: 2014-09-16Bibliographically approved

Open Access in DiVA

Gäddfisketuristerna(1903 kB)128 downloads
File information
File name FULLTEXT01.pdfFile size 1903 kBChecksum SHA-512
207720f051a8b7d6ee1a262395833ae7b388d7c8cdbefb907072933f678dd3cc33e2747b57ec8d7c55f24b4bef16c987ed639ff1dc9f9b3978dcf120fdee0e52
Type fulltextMimetype application/pdf
fulltext(1903 kB)40 downloads
File information
File name FULLTEXT02.pdfFile size 1903 kBChecksum SHA-512
207720f051a8b7d6ee1a262395833ae7b388d7c8cdbefb907072933f678dd3cc33e2747b57ec8d7c55f24b4bef16c987ed639ff1dc9f9b3978dcf120fdee0e52
Type fulltextMimetype application/pdf

By organisation
Department of Geography, Media and Communication
Human GeographyBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 168 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 322 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf