Change search
ReferencesLink to record
Permanent link

Direct link
Kommunikativa strategier i texter om tobaksavvänjning: Innehåll, argumentation och modelläsare
Linnaeus University, Faculty of Arts and Humanities, Department of Swedish Language.
2014 (Swedish)Doctoral thesis, monograph (Other academic)Alternative title
Communicative strategies in texts about tobacco cessation : Contents, argumentation and model readers (English)
Abstract [en]



Skoglund, Astrid (2014). Kommunikativa strategier i texter om tobaks­avvänjning. Innehåll, argumentation och modelläsare. (Communicative strategies in texts about tobacco cessation. Contents, argumentation and model readers). Written in Swedish with a summary in English.


The aim of this dissertation is to examine the content and communicative strategies in texts used in a project on tobacco policy delegated by the Swedish government to the National Institute of Public Health (“The National Tobacco Assignment 2008–2010”). The study uses communicative strategies as an umbrella term for the way the texts fulfil the political assignment through adaptation to suit different receivers in a discursive practice with set guidelines for communication between experts and users, and how these strategies are visible in the studied texts.

The material consists of six guides for care personnel and ten brochures for smokers. The study is a text-focused critical discourse analysis combining methodological tools from different linguistic traditions. These are chiefly taken from critical text linguistics, new rhetoric, and sociosemiotics. The main question posed in the study is how the public authority’s assignment to influence people through the texts is combined with ideas about smokers’ empowerment. The investigation problematizes how the content and form of the texts relates to the authority’s assignment to exert influence, and to motivational interviewing as a discursive practice with an empowerment perspective on lifestyle changes.

The analyses show that controlling ideas and notions about smokers’ empowerment exist in parallel in the government texts about smoking cessation. Controlling elements are most prominent in the sections of the guides about groups who, in the encounter with care personnel, do not show any interest or desire to quit smoking. In the studied brochures the controlling elements are most prominent in those aimed at operation ­patients, adolescents, and parents-to-be. Both groups of material – the guides and the brochures – nevertheless give the impression of being designed to be compatible with a patient-cent­red discursive practice. This is noticeable, for example, in the occurrence of associative and dissociative argumentation strategies which legitimize or tone down controlling elements.


Key words: Swedish language, critical discourse analysis, smoking cessation, public health education, new rhetoric, argumentation, model reader, motivational interviewing


Place, publisher, year, edition, pages
Växjö: Linneaus University Press , 2014.
Linnaeus University Dissertations, 181
Keyword [en]
Swedish language, critical discourse analysis, smoking cessation, public health education, new rhetoric, argumentation, model reader, motivational interviewing
Keyword [sv]
Svenska språket, kritisk diskursanalys, rökavvänjning, folkhälsoupplysning, nyretorik, argumentation, modelläsare, motiverande samtal
National Category
Research subject
Humanities, Swedish
URN: urn:nbn:se:lnu:diva-36851ISBN: 978-91-87925-06-1OAI: diva2:745413
Public defence
2014-10-03, Homeros, hus F, Linnéuniversitetet 351 95, Växjö, 13:15 (Swedish)
Available from: 2014-09-12 Created: 2014-09-10 Last updated: 2014-09-12Bibliographically approved

Open Access in DiVA

Skoglund 2014(6193 kB)463 downloads
File information
File name FULLTEXT01.pdfFile size 6193 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Skoglund, Astrid
By organisation
Department of Swedish Language

Search outside of DiVA

GoogleGoogle Scholar
Total: 463 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 433 hits
ReferencesLink to record
Permanent link

Direct link