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Vad påverkar möjligheterna till en framgångsrik crowdfunding-kampanj?
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

För entreprenörer som arbetar med projekt i en "start up"- fas kan det vara svårt att lyckas med finansieringen. Detta beror på att det inte finns någon ekonomisk historik att visa upp för finansiärerna. För att lyckas få in tillräckligt med kapital för att kunna finansiera ett projekt kan man vända sig till olika typer av investerare. De vanligaste sättet är att man antingen vänder sig till banker, venture capital-bolag eller affärsänglar. Vad som motiverar dessa aktörer är olika, men det gemensamma för dessa aktörer är att det är svårt att få dem att investera i ett projekt.

Under senare tid har det dock skapats ett nytt sätt för entreprenörer att få in kapital till sina projekt. Detta nya fenomen kallas för crowdfunding, vilket innebär att entreprenörer lägger ut sina projekt på internet. Entreprenören beskriver sig själv, sitt projekt och motiverar vad pengarna ska användas till. Sedan har vem som helst möjlighet att investera valfri summa till projektet, som motprestation får finansiären någon form av belöning. Crowdfunding har under de senaste åren blivit mer och mer populärt och fler entreprenörer väljer att använda sig av det.

Denna studie syftar till att undersöka vilka faktorer som lockar individer till att satsa kapital i crowdfunding-projekt. Studien har baserats på information från 260 stycken projekt där olika faktorer har tagits fram som kan tänkas påverka möjligheten att lyckas. Dessa faktorer baseras på entreprenören, projektets produkt samt investerarens avkastningen.

Abstract [en]

Entrepreneurs that are in a "start-up" phase within a project they are working on finds it hard to find investors. This could appear within almost every project when a financial history don't exist to show the investors. If a project successfully wants to be financed there are different ways and options to explore. One can turn to either venture capital or business angels. What motivates these investors varies in different projects. What the investors all have in common is that it's hard to get them to invest in a project.

During the last years there have been a new way for entrepreneurs to raise capital, called crowdfunding. Through crowdfunding, entrepreneurs can add their project/projects online on websites. The entrepreneurs describes themselves, their project and what the money will be used to. Through these websites it's open for the public to donate an amount of money in to the project and in return the investor gets some form of reward. This form of investment has become more and more common throughout the years and today there are many investment made with this method.

This study is a research that shows which factors whom makes the investors interested to invest in a crowdfunding- project. The study is based on information from 260 different projects were we were able to discover some factors which can increase the possibility to succeed. These factors are based on the entrepreneur, the projects product and the investors return.

Place, publisher, year, edition, pages
2014. , 41 p.
Keyword [en]
Business Angels, Venture Capital, Crowdfunding, Finance, Entrepreneur
Keyword [sv]
affärsänglar, venture capital, crowdfunding, finansiering, entreprenör
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hkr:diva-12811OAI: oai:DiVA.org:hkr-12811DiVA: diva2:743521
Educational program
Degree of Bachelor of Science in Business and Economics
Supervisors
Examiners
Available from: 2014-09-17 Created: 2014-09-04 Last updated: 2014-09-17Bibliographically approved

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