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Borta bäst?: En studie om affärsmodeller och tidig internationalisering
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att undersöka vilken affärsmodell som born globals använder vid internationalisering och vilka faktorer som påverkar valet av modell. Studien har använt sig av en kvalitativ forskningsmetod och har genomförts som en fallstudie. Vidare utgörs studien av semistrukturerade intervjuer. Studien kommer fram till att born globals vid internationalisering har en affärsmodell som är freemium och att det resursbaserade synsättet samt bransch är viktiga bakomliggande faktorer till valet av affärsmodell. Faktorerna globalisering och entrepenören har mindre direkt påverkan medan nätverk endast har en begränsad påverkan i valet av affärsmodell för born globals vid internationalisering. 

Abstract [en]

The purpose of this study is to examine the business model that Born Globals use during their internationalization, and the factors that influence the choice of model. The study has used a qualitative research method and has been implemented as a case study. Furthermore, the study consists of semi-structured interviews. The study concluded that the internationalization of born globals has a freemium business model, and that the resource-based approach, and industry are important factors behind the choice of business model. Less direct impact has globalization and entrepreneur while networks have only a limited impact on the choice of business model for internationalization of born globals.

Place, publisher, year, edition, pages
2014. , 64 p.
Keyword [en]
Business model, born globals, industry, business model canvas, entrepreneur, freemium, globalization, internationalization, networking, resource-based approach, software-as-a-service
Keyword [sv]
Affärsmodell, born globals, bransch, business model canvas, entreprenören, freemium, globalisering, internationalisering, nätverk, resursbaserade synsättet, software-as-a-service.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24505OAI: oai:DiVA.org:sh-24505DiVA: diva2:743330
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-09-04 Created: 2014-09-03 Last updated: 2014-09-04Bibliographically approved

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Borta bäst? -En studie om affärsmodeller och tidig internationalisering(882 kB)333 downloads
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Citation style
  • apa
  • ieee
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  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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