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Välj rätt känd profil: En studie inriktad på kapitalvarubranschen. Företagens användning av marknadsföringsmetoden Celebrity endorsement, tillsammans med kundernas uppfattning.
University of Skövde, School of Business.
University of Skövde, School of Business.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Choose the right celebrity : A study focused on the capital goods industry. Companies’ use of marketing method Celebrity endorsement, along with customer perception. (English)
Place, publisher, year, edition, pages
2014. , 77 p.
Keyword [en]
Celebrity endorsement, known profile, the capital goods industry luminary, emotional connection.
Keyword [sv]
Celebrity endorsement, känd profil, kapitalvarubranschen, celebritet, emotionell.
National Category
Social Sciences
URN: urn:nbn:se:his:diva-9888OAI: diva2:743040
Subject / course
Business Administration
Educational program
Business Administration and Business Law - Study Programme
Available from: 2014-09-09 Created: 2014-09-03 Last updated: 2014-09-09Bibliographically approved

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