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Pre-internationalisering: En fallstudie om beslutsfattare i små och medelstora företag och drivkrafterna mot en internationalisering
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]


This study is about describing the pre- internationalization phase and to study

companies that are in this phase. We are trying to capture characteristics of decisionmakers

in the pre- internationalization phase, to then compare the theoretical material

with empirical material from case companies. Then in the final stages of the thesis, we

want to account for if we managed to answer our research questions. In the method, we

give a description of the approach selected in conjunction with the study. The study is

qualitative and we used both primary and secondary data, with a deductive approach.

The theory chapter will consider the most relevant theories that are related to the topic,

which is internationalization, pre-internationalization, international entrepreneurship,

and the psychology behind personalities, attitudes, and how these can affect the

organization's strategic decisions. In the empirical chapter, we outline the cases of the

companies included in the study and also how they have responded to the designed

interview guide. We then analyze the empirical data and theory in the analytical chapter

before we answer our research questions and offer our recommendations, as a

conclusion of the study.

Place, publisher, year, edition, pages
2014. , 59 p.
Keyword [sv]
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-36625OAI: diva2:740809
Subject / course
Business Administration - Other
Educational program
Business Administration and Economics Programme, specialization in Accounting and Management Control, 180 credits
Available from: 2014-08-26 Created: 2014-08-26 Last updated: 2014-08-26Bibliographically approved

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