The Research of Crisis Communication Strategies in Food Safety: A Comparative Case Study between Sanlu and IKEA
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The 2008 Sanlu milk scandal shocked the whole China and the world as well. Sanlu, the main actor of this scandal, was accused of producing and selling tainted milk products and was sentenced to bankruptcy in the end. IKEA, the Swedish furnishing giant, was involved into the horsemeat scandal in 2013. Through a serial of effective crisis communication strategies, IKEAwent through the crisis successfully. This paper will conduct a comparative case study via the content analysis method to explore: 1. ） What kind of crisis communication strategies did these two companies use in different stage of crisis? And also we want to find out 2. ）What edification can other organizations learn from our study? The results illustrate that Sanlu and IKEA applied different strategies in different stages of crisis which brought them to different endings. Then we offer some propositions for practitioners based on the analysis of the results in order to carry out more effective crisis communication strategies for them to deal with the similar food safety crisis in the future.
Place, publisher, year, edition, pages
2014. , 49 p.
IdentifiersURN: urn:nbn:se:uu:diva-230130OAI: oai:DiVA.org:uu-230130DiVA: diva2:738904