"Man får allting gratis liksom": En kvalitativ studie om ungas medieanvändning med avseende på samhällsinformation
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“You get everything for free you know” : A qualitative study of young people’s use of media concerning civic information (English)
Introduction: In today’s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information.
Purpose: The purpose of this study is to investigate how young, highly educated individuals in Sweden are using media channels to find and take part in civic information, the expectations they have of the information and if they consider that they need to participate in public discourse.
Methodology: In this qualitative study we had a hermeneutic perspective with an abductive approach. We have collected our empirical material by doing interviews with 15 respondents. The respondents are students and were chosen based on both their knowledge and their interest in media and communication since we were looking for a broad view on the subject.
Conclusion: Through this study we discovered that young individuals mainly use the social-media channel Facebook to get updated on civic information. Facebook offers easily accessible information and also expose the information, which our respondents prefer. Through this study we found that young individuals expect information to be easily accessible and want to be exposed to it. We also found that young individuals find it important to be able to participate in public media-channels. In conclusion we found that social-media channels are the most used and preferred channels by young individuals when it comes to civic information.
Place, publisher, year, edition, pages
2014. , 39 p.
Media-Channel, Civic information, Communication, Public information, Social-media
Media and Communications
IdentifiersURN: urn:nbn:se:lnu:diva-36408OAI: oai:DiVA.org:lnu-36408DiVA: diva2:738545
Subject / course
Media and Communications Science
International Communication Programme, 180 credits
Hamqvist, Sara, Lektor
Holt, Kristoffer, Lektor