Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Fit in to stand out: An experience perspective on value creation
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Service Research Center. Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2014 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. Consequently, the overall aim of this thesis is to provide a conceptually and empirically grounded understanding of consumers’ and managers’ value assessments and behavior in value creation.

This thesis draws on a consumer experience perspective and theories on social construction, organizational identity, self-congruence, and the theory of attractive quality, and combines multiple qualitative and quantitative studies. The findings in this thesis shed light on the interplay between consumers, firms, and contextual structures in value creation. Contextual structural, cultural, and political forces are shown to affect and be affected by the shared and individual cognitions of value creation that firms and consumers use in their assessment and creation value.

The results of the study enhance the understanding of how firms can adopt various strategic schemas or organizing logics to optimize different types of use value creation when choosing between opposing and contradictive demands in their value creation. Furthermore, the thesis provides a deeper understanding of the hierarchical nature of consumer judgments of value that can be used to enhance the effectiveness of firm prioritizations and as a foundation for future value-creating strategies.

Place, publisher, year, edition, pages
Karlstad: Karlstads universitet, 2014. , 110 p.
Series
Karlstad University Studies, ISSN 1403-8099 ; 2014:44
Keyword [en]
use value, consumer experiences, value creation, strategic schemas, attractive quality
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-33398ISBN: 978-91-7063-579-3 (print)OAI: oai:DiVA.org:kau-33398DiVA: diva2:738091
Public defence
2014-09-23, Agardhsalen, 1D 257, Karlstad, 13:00 (English)
Opponent
Supervisors
Available from: 2014-09-02 Created: 2014-08-15 Last updated: 2016-06-01Bibliographically approved
List of papers
1. The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton
Open this publication in new window or tab >>The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton
2012 (English)In: European Management Journal, ISSN 0263-2373, E-ISSN 1873-5681, Vol. 35, no 5, 427-437 p.Article in journal (Refereed) Published
Abstract [en]

Recognising the importance of value-creating systems in action is vital for understanding how value is co-created through resource integration and mutual service provision. Value-creating systems are inherently dynamic and grounded in on-going human action. This article adopts structuration and enactment theory to enhance insights into how complex systems enable value co-creation. The concept of embeddedness (structural, cultural, political and cognitive) clarifies the duality of complex service system structures, in which behaviour and structure are intertwined through a process of socialisation. Actors in a complex service system act on the surrounding context and interpret the contextual responses of their actions through a sense-making process. The sense-making process then influences an actor’s mental models of the value that has been co-created, which implies a complex service system that has been socially constructed through negotiation and consensually validated through its own enactment. This study applies the framework to a case setting focused on fear of crime in the London Borough of Sutton.

Keyword
Service system, Structuration theory, Enactment theory, Value co-creation
National Category
Business Administration
Identifiers
urn:nbn:se:kau:diva-29293 (URN)10.1016/j.emj.2012.06.002 (DOI)000309303300004 ()
Available from: 2013-10-05 Created: 2013-10-05 Last updated: 2017-12-06Bibliographically approved
2. Strategic brand management: Archetypes for managing brands through paradoxes
Open this publication in new window or tab >>Strategic brand management: Archetypes for managing brands through paradoxes
2015 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 2, 391-404 p.Article in journal (Refereed) Published
Abstract [en]

Although brands are acknowledged as significant assets in a firm's value creation and differentiation process, branding literature often describes opposing perspectives and contradictory demands. This article develops a framework of three strategic brand management archetypes that provide new insights into the complexity and often paradoxical ambiguity of branding. By combining an empirical qualitative study with extant brand management and relational exchange theory, the authors suggests that firms create, reinforce, switch, or allow certain brand management archetypes to coexist to optimize specific effects and manage paradoxes. From a managerial perspective, the article suggests that understanding strategic brand management and related paradoxes is fundamental for organizations to achieve desired effects with their value creation. (C) 2014 Elsevier Inc All rights reserved.

Place, publisher, year, edition, pages
Elsevier, 2015
Keyword
Brand management, Value creation, Paradoxes, Efficiency, Legitimacy, Flexibility
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-41641 (URN)10.1016/j.jbusres.2014.06.009 (DOI)000347765500024 ()
Available from: 2016-04-11 Created: 2016-04-11 Last updated: 2017-11-30Bibliographically approved
3. Relevant and Preferred Public Service: A study of user experiences and value creation in public transit
Open this publication in new window or tab >>Relevant and Preferred Public Service: A study of user experiences and value creation in public transit
2016 (English)In: Public Management Review, ISSN 1471-9037, E-ISSN 1471-9045, Vol. 18, no 1, 65-90 p.Article in journal (Refereed) Published
Abstract [en]

When public service success is dependent upon creating value that attracts users, public managers can benefit from adopting private sector principles. This article draws on the theory of attractive quality and strategic management research to focus on the theoretical and managerial implications of how organizations' resource allocations affect user experiences. The present study shows how public transit organizations' achievement of twenty-five different service requirements affected their offerings' relevance and preference among 930 users. This article increases the understanding of how strategic choices and prioritization between various service requirements affect both the effectiveness and efficiency of (public) service offerings.

Keyword
service management, user experiences, public transit, theory of attractive quality, value creation
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-33395 (URN)10.1080/14719037.2014.957343 (DOI)000363978200004 ()
Available from: 2014-08-15 Created: 2014-08-15 Last updated: 2017-12-06Bibliographically approved
4. The theory of attractive quality and experience offerings
Open this publication in new window or tab >>The theory of attractive quality and experience offerings
2011 (English)In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 23, no 2, 111-127 p.Article in journal (Refereed) Published
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:kau:diva-29614 (URN)10.1108/17542731111110195 (DOI)
Available from: 2013-10-18 Created: 2013-10-18 Last updated: 2017-12-06Bibliographically approved

Open Access in DiVA

fulltext(2661 kB)515 downloads
File information
File name FULLTEXT01.pdfFile size 2661 kBChecksum SHA-512
d84c8ad8e7d3f9932a294e96582324c6b12d5059a2988b0e999804a0d475b50b93ed38682734ce937eb6f4ccdce489f945aa60a49db12160f11c34f965540291
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Högström, Claes
By organisation
Service Research CenterKarlstad Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 515 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 1607 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf