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Ondskan går klädd i klänning eller kostym: En narrativ och semiotisk analys av Disneys kvinnliga och manliga skurkar ur ett genusperspektiv
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Evil wears a dress or a suit : A narrative and semiotic analysis of female and male villains in Disney movies form a gender perspective (English)
Abstract [en]

Today there are several generations who have grown up watching Disney’s films. Disney has become a central storyteller in our society with children and their families as their main audience. Disney's storytelling is often with the children from an early age and they get to learn about right and wrong, good and evil through the films. A picture of how the world looks and how you should and should not behave is presented in Disney's films. Our aim with this study is to analyze the villains in Disney's animated films, how the female and male villains are presented in relation to each other from a gender perspective. The study's goal is to understand if the gender roles and stereotypes are enhanced or weakened by how male and female villains communicates through Disney’s films. With support from the theories of Giddens, Foucault and Jung, as well as theories of gender and stereotypes we have through a qualitative narrative and semiotic analysis studied twelve animated Disney-films. This has led to the discovery that female and male villains are produced in a gender-stereotypical way, the female villains are presented as more passive, emotional and nurturing, and that the male villains are presented as more active, ambitious and confident. We also found that there were similarities between the two genders, especially when it comes to how the antagonists exert his or her power and the atmosphere that is presented around the antagonists.

Place, publisher, year, edition, pages
2014. , 59 p.
Keyword [en]
Qualitative, Narrative, Semiotic, Disney, Gender, Stereotypes
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-36388OAI: diva2:737976
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2014-08-31 Created: 2014-08-14 Last updated: 2014-08-31Bibliographically approved

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