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Att arbeta med komplexa strategier: En fallstudie om hållbarhetsarbetet i Swedbank
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Hållbarhetsbegreppet har fått allt större betydelse. I bankvärlden, är det inte en fråga om, utan hur ett företag ska arbeta med hållbarhet. För att uppnå hållbarhet är det viktigt att förstå hur en strategi måste genomföras, ständigt utvecklas och kontrolleras, för att resultaten ska följa i enlighetmed de strategiska målen.

Abstract [en]

Background:The  concept  of  sustainability  has  gained  increasing  relevance.  In  thebanking world, it is not a matter of if, but how a company should work with sustainability. To achieve sustainability it is important to understand how a strategy must be implemented, constantly developed and controlled for the results to follow in accordance with the strategic objectives.Purpose: The purpose of this paper is to identify Swedbank's on going work with its sustainability strategy and describe the factors which have affected the control to increase knowledge of how a large financial services company work with sustainability in order to achieve strategic objectives.

Methodology: To achieve the purpose, we have worked from a deductive approach where theory provided the framework for empirical data collection. Semi- structured qualitative interviews were conducted with representatives from various levels of the case study company, Swedbank, and these formed the basis of the empirical material.

Findings:              We conclude that the factors that are most important for service organizations in the continuous control of sustainability are: a strong culture which is based on values rooted in sustainability, a clear communication, organizational structure that encourages responsibility and leadership that include employees in decision making.

Place, publisher, year, edition, pages
2014. , 76 p.
Keyword [en]
Management Control Systems, Strategy, Sustainability, Financial
Keyword [sv]
Ekonomistyrning, Strategier, Hållbarhet, Tjänsteföretag, Kultur, Ledarskap, Kommunikation
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-36335OAI: diva2:737124
External cooperation
Subject / course
Business Administration - Management Accounting
Educational program
Business Administration and Economics Programme, 240 credits
Available from: 2014-08-12 Created: 2014-08-11 Last updated: 2014-08-12Bibliographically approved

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