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Livet som ett varumärke: En studie kring det personliga varumärket och synen på att vara sin egen marknadsförare
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Life as a brand : A study of the personal brand and the perception of being your own marketer (English)
Abstract [en]

This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that’s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others. The study shows that the personal brand can be a competitive advantage to other job seekers. 

Place, publisher, year, edition, pages
2014. , 63 p.
Keyword [en]
Branding, personal brand, storytelling
Keyword [sv]
Varumärkesbyggande, personligt varumärkesbyggande, storytelling
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-24331OAI: oai:DiVA.org:sh-24331DiVA: diva2:736161
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2014-08-18 Created: 2014-08-05 Last updated: 2014-08-21Bibliographically approved

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fulltext(745 kB)415 downloads
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29669be6eb12c7aa5cc16e3754953ca33a2638380692d0389a83c2f6d7cf15f43331e95a5bb2c75636fd5a50384e9ab25a9d40ad329944fb1705f0392040dd32
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf