Livet som ett varumärke: En studie kring det personliga varumärket och synen på att vara sin egen marknadsförare
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Life as a brand : A study of the personal brand and the perception of being your own marketer (English)
This study deals with branding at an individual level and aims to explore what a personal brand means, what benefits that’s obtained by actively working with a personal brand, as well as the strategies and methods used in the development of it. It has also meant a restriction in choice of interviewees made to informants who are familiar with and active in the personal branding process in their daily life. The essay is based on a qualitative research approach; six people working in various occupations were interviewed by a desire to generate information from different perspectives. The result shows that a personal brand is all about credibility, authenticity, and the image you present to others. The study shows that the personal brand can be a competitive advantage to other job seekers.
Place, publisher, year, edition, pages
2014. , 63 p.
Branding, personal brand, storytelling
Varumärkesbyggande, personligt varumärkesbyggande, storytelling
IdentifiersURN: urn:nbn:se:sh:diva-24331OAI: oai:DiVA.org:sh-24331DiVA: diva2:736161
Subject / course
UppsokSocial and Behavioural Science, Law
Borg, Erik, Professor
Vigerland, Lars, Högskolelektor