A Swedish perspective of business negotiation in a cross-cultural context: A multiple case study on B2B level regarding business negotiations in China and how cultural differences has an impact
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The aim of this study is to explore what cultural differences Swedish business negotiators perceive and how they adapt and/or manage the differences.
Place, publisher, year, edition, pages
2014. , 62 p.
Negotiation, communication, cultural differences, B2B, adaptation, China
IdentifiersURN: urn:nbn:se:lnu:diva-36239OAI: oai:DiVA.org:lnu-36239DiVA: diva2:735877
Subject / course
Business Administration - Other
International Business Programme, 180 credits