Snabbast vinner?: en studie om hur e-handelsföretag inom modebranschen arbetar med korta ledtider
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The purpose of this thesis is to provide a deeper understanding of how e-commerce
companies within the fashion industry are working with lead times and illustrate and
analyse differences and similarities between companies.
- In which ways are e-commerce companies within the fashion industry working with
short lead times?
This thesis is based on a qualitative research method in order to achieve a greater
understanding of the chosen topic, of how the chosen companies are operating and to
provide room to our own interpretations and reflections. Interviews through telephone
were used to gather the empirical data from six different e-commerce companies within
the fashion industry.
After completing the theoretical and empirical analysis it can be concluded that lead
times are considered essential for all of the participating companies but there is a
difference in which way they look at, and how they work with lead times. Some
companies stressed that short lead times are an important aspect of competition and
claimed that this is something they are constantly working with. For others the balance
and matching of supply and demand was the most important factor rather than to
achieve short lead times. These differences can be due to different groups of customers
with different sensitivity to trends, whether e-commerce is a primary or secondary sales
channel as well as the companies ability and willingness to influence their lead times.
The key elements in working with lead times is making preparations for activities, to
have a good relationship with the suppliers, to conduct analysis of the supply chain
processes and to keep a certain stock level in the distribution.
Place, publisher, year, edition, pages
2014. , 90 p.
e-handel, mode, ledtider, försörjningskedja
Social Sciences Economics and Business
IdentifiersURN: urn:nbn:se:lnu:diva-36230OAI: oai:DiVA.org:lnu-36230DiVA: diva2:735858
Subject / course
Business Administration - Organization Leadership
Retail and Service Management Programme, 180 credits
2014-06-09, Kalmar, 18:48 (Swedish)
Lindström, Åsa, Universitetsadjunkt
Hultén, Bertil, Professor