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Snabbast vinner?: en studie om hur e-handelsföretag inom modebranschen arbetar med korta ledtider
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Purpose

The purpose of this thesis is to provide a deeper understanding of how e-commerce

companies within the fashion industry are working with lead times and illustrate and

analyse differences and similarities between companies.

Research question

- In which ways are e-commerce companies within the fashion industry working with

short lead times?

Methodology

This thesis is based on a qualitative research method in order to achieve a greater

understanding of the chosen topic, of how the chosen companies are operating and to

provide room to our own interpretations and reflections. Interviews through telephone

were used to gather the empirical data from six different e-commerce companies within

the fashion industry.

Conclusions

After completing the theoretical and empirical analysis it can be concluded that lead

times are considered essential for all of the participating companies but there is a

difference in which way they look at, and how they work with lead times. Some

companies stressed that short lead times are an important aspect of competition and

claimed that this is something they are constantly working with. For others the balance

and matching of supply and demand was the most important factor rather than to

achieve short lead times. These differences can be due to different groups of customers

with different sensitivity to trends, whether e-commerce is a primary or secondary sales

channel as well as the companies ability and willingness to influence their lead times.

The key elements in working with lead times is making preparations for activities, to

have a good relationship with the suppliers, to conduct analysis of the supply chain

processes and to keep a certain stock level in the distribution.

Place, publisher, year, edition, pages
2014. , 90 p.
Keyword [sv]
e-handel, mode, ledtider, försörjningskedja
National Category
Social Sciences Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-36230OAI: oai:DiVA.org:lnu-36230DiVA: diva2:735858
Subject / course
Business Administration - Organization Leadership
Educational program
Retail and Service Management Programme, 180 credits
Presentation
2014-06-09, Kalmar, 18:48 (Swedish)
Supervisors
Examiners
Available from: 2014-08-08 Created: 2014-08-01 Last updated: 2014-08-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf