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Is Curry something for sweeds?: A study about firms from emerging markets operating in advanced countries and the challenges they experience
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Is Curry something for sweeds? : A study about firms from emerging markets operating in advanced countries and the challenges they experience (English)
Abstract [en]

The purpose of this thesis is to explore how emerging market firms enter more advanced markets. The aim is to identify the main challenges that the firms experience and discover how the companies operate to manage these challenges. In order to reach our purpose the thesis has implied a qualitative method as well as a multiple-case study and the empirical data of the thesis have conducted semi- structured interviews.

 

The literature review is divided into two main parts, whereas the first part is Entry modes which include the following theories: Choice of Entry mode, Barriers to internationalization, the Uppsala Internationalization Model and the Network Model. The second part is cultural differences and consists of the following theories: Levels of culture, Hofstede’s cultural dimensions and Trompenaars cross cultural studies.

 

In the analysis we have connected our empirical findings with the theories mentioned above. The analysis consists of a discussion between the literature review and the empirical data in order to research their consistent and to find a common pattern.

The conclusion reveals that emerging market firms enter more advanced market differently depending on factors such as the purpose with the entry and previous contacts in the advanced market. The main challenges are connected to the cultural aspects, which are managed differently by the companies.  

Place, publisher, year, edition, pages
2014. , 66 p.
Keyword [en]
Emerging markets, emerging market firms, culture, cultural differences, challenges, entry mode, relations, internationalization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-36008OAI: oai:DiVA.org:lnu-36008DiVA: diva2:733320
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Presentation
2014-06-02, Kalmar, 22:36 (English)
Supervisors
Examiners
Available from: 2014-08-08 Created: 2014-07-08 Last updated: 2014-08-08Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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