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"Facebookar jag så finns jag": -en studie om vilka effekter den hälsosammatrenden får genom sociala medier
Halmstad University, School of Social and Health Sciences (HOS).
Halmstad University, School of Social and Health Sciences (HOS).
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Uppsatsens syfte är att ur ett sociologiskt perspektiv belysa vilken påverkan sociala medier har på en grupp aktiva individer och hur de tror att andra påverkas i förhållande till hälsosamma inlägg. Vi ser även på effekterna som uppkommer när individen möts av den hälsosamma livsstilen på sociala medier.

Studien baseras på kvalitativ metod och tolv semistrukturerade samtalsintervjuer med fysiskt aktiva individer som använder sig av plattformerna Facebook och Instagram. Analysen  baseras på Konsumtionens modetåg och Symboliskt kapital. Vi har även använt oss avtredjepersonseffekten.

Resultatet av uppsatsen visar att intervjupersonerna till stor del är påverkad av hälsosamma bilder genom sociala medier trots att de är medvetna om att en bättre bild av individen framförts. Vi såg att sändare samt innehåll var stora faktorer till hur informanterna mottog information och ansåg sig påverkas.      

Abstract [en]

The purpose of this study is to highlighting from a sociological perspective the impact that social media has on a group of active individuals and how they think others are affected in relation to healthy posts. We also look at the effects that arise when the individual is confronted with the healthy lifestyle on social media. We also study the how these effects have an impact on the individual's identity.

The study is based on qualitative methods and twelve semi-structured interviews with physically active individuals who make use of the platforms Facebook and Instagram. The analysis is based on Consumption and Symbolic capital. We also use the third-person effect to gain a deeper analysis on the individual's influence.

The results of the paper show that the respondents are largely influenced by the heathy mage provided through social media. We saw that the sender and the contents were big factors in how informants received the information and considered himself influenced.

Place, publisher, year, edition, pages
2014. , 52 p.
Keyword [en]
Healthism, Social Media, Shaping of the identity, Consumption, The third-person effect
Keyword [sv]
Hälsosamhet, Sociala Medier, Identitetsskapande, Konsumtion, Tredjepersonseffekten
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology)
Identifiers
URN: urn:nbn:se:hh:diva-26093OAI: oai:DiVA.org:hh-26093DiVA: diva2:733164
Subject / course
Sociology
Supervisors
Examiners
Available from: 2014-07-09 Created: 2014-07-08 Last updated: 2014-07-09Bibliographically approved

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Sociology (excluding Social Work, Social Psychology and Social Anthropology)

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CiteExportLink to record
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