Synen på internkommunikation i större organisationer: Att förmedla information eller att skapa ett budskap
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Approaches on internal communication in large organizations : Convey information or create a message (English)
According to science internal communication is a complicated, yet very important, issue of organizations today. An organization with a successful internal communication shows better results both economically and in terms of coworker satisfaction. The two main theories on communication are sensemaking and transmission. After a century with a transmissionary point of view, researchers stress the importance of sensemaking internal communication.
Main question of this thesis is “Which of the two main theories is the most useful when anchoring important messages in large organizations?”
According to the results of this study, conducted by interviews, neither one is more useful than the other. The best way is to try to achieve a balance and combine the different points of view.
Place, publisher, year, edition, pages
2014. , 41 p.
Internal communication, large organization, medium, transmission, sensemaking.
Internkommunikation, större organisation, medium, transmissionssynsätt, menings-skapande synsätt
Economics and Business Business Administration
IdentifiersURN: urn:nbn:se:uu:diva-228189OAI: oai:DiVA.org:uu-228189DiVA: diva2:732957
Business Aministration and Economics Programme