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We make a living by what we get, but we make life by what we give: En studie om vad som driver mikrorosterier till att arbeta med CSR
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: Corporate Social Responsibility (CSR) is a term that has become increasingly prominent in the corporate world. As the awareness of responsibly produced products is growing among both companies and consumers, it has become increasingly important for companies to get involved in sustainability issues. There may be several reasons why companies choose to integrate CSR in their business, where one reason may be related to company size. In the business category of micro, there is currently no widespread research, which makes this company size interesting to study. The choice of industry was made because coffee is one of the world's most important merchandise, and the coffee industry has come a long way with integrating CSR in comparision to many other industries.

Purpose and research question: The purpose of this study is to create a deeper understanding of why coffee roasters in the business category of micro enterprises choose to incorporate CSR in their businesses. In connection with our purpose we have chosen the following research question: What are the main driving forces to why micro roasters choose to engage in CSR activities?

Method: This study is based on a qualitative method with an abductive approach. We have conducted six semi-structured interviews to gather our empirical material.

Conclusion: The main driving forces identified for micro roasters to engage in CSR activities include: Personal commitment, for-profit business, a meaningful work and convey messages.

Keywords: Corporate Social Responsibility, CSR, sustainability, driving forces.

Abstract [sv]

Bakgrund: Corporate Social Responsibility (CSR) är ett begrepp som blivit allt mer framträdande i företagsvärlden. I takt med att medvetenheten kring ansvarsfullt framtagna produkter ökar hos såväl företag som konsumenter, har det blivit allt viktigare för företag att engagera sig i hållbarhetsfrågor. Det kan finnas ett flertal förklaringar till varför företag väljer att integrera CSR i sin verksamhet, där en anledning går att relatera till företagsstorlek. Inom företagskategorin mikroföretag finns det idag inte någon utbredd forskning, vilket gör att denna företagsstorlek är av intresse att studera. Valet av bransch gjordes då kaffe är en av världens viktigaste handelsvaror och kaffebranschen har kommit längre i utvecklingen kring CSR än många andra branscher.

Syfte och problemformulering: Avsikten med denna uppsats är att skapa en djupare förståelse kring varför kafferosterier i företagskategorin mikroföretag väljer att arbeta med CSR. Detta syfte uppfylls med hjälp av vår problemformulering: Vilka är de främsta drivkrafterna till att mikrorosterier väljer att engagera sig i CSR-aktiviteter?

Metod: Vi har i denna studie valt att arbeta utifrån en kvalitativ metod med en abduktiv ansats. Vi har genomfört sex stycken semistrukturerade intervjuer för att samla in vårt empiriska material.

Slutsats: De främsta drivkrafterna som identifierats för mikrorosterier att engagera sig i CSR-aktiviteter är: Personligt engagemang, vinstdrivande verksamhet, mening i arbetslivet och förmedla budskap.

Nyckelord: Corporate Social Responsibility (CSR), socialt ansvarstagande, hållbarhetsarbete, drivkrafter.

Place, publisher, year, edition, pages
2014. , 61 p.
Keyword [en]
Corporate Social Responsibility, CSR, sustainability, driving forces
Keyword [sv]
Corporate Social Responsibility, CSR, socialt ansvarstagande, hållbarhetsarbete, drivkrafter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-35878OAI: oai:DiVA.org:lnu-35878DiVA: diva2:731683
Subject / course
Business Administration - Management Accounting
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2014-07-02 Created: 2014-07-02 Last updated: 2014-07-02Bibliographically approved

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Brunzell, SusannaTeneberg, Ellinor
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