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Critical success factors: An evaluation to identify strategic capabilities
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background: Strategic capabilities are vital components for organisations to include in their business. Another essential elements in a strategy that can affect the performance of an organisation in both a negative and positive direction are critical success factors. This research will study if it possible to evaluate organisations CSFs in order to see whether a well performed CSF also can be identified as a strategic capability.

Purpose: The purpose of this thesis is to evaluate organisations CSF in order to identify strategic capabilities

Research question: What CSFs can be identified? Which CSFs are identified as strategic capabilities?

Methodology: This thesis involved a qualitative pre-study consistent of a content analysis and semi-structured interview that were used to provide measurements to the quantitative survey.

Conclusion: The findings indicate that it is possible to identify strategic capabilities by evaluating CSFs. In this study transportation, number of stores and the atmosphere were considered as strategic capabilities.

Place, publisher, year, edition, pages
2014. , 78 p.
Keyword [en]
Strategic capabilities, critical success factors, strategy, resources, competences, importance, satisfaction
National Category
Economics and Business Business Administration
URN: urn:nbn:se:lnu:diva-35872OAI: diva2:731598
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Available from: 2014-07-02 Created: 2014-07-01 Last updated: 2014-07-02Bibliographically approved

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