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Om papperstidningen försvann hade han fått psykos: En kvalitativ studie om tidningsdöden och unga universitetsstudenters nyhetskonsumtion
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”If the daily press dissapeared he would get a psychosis” (English)
Abstract [en]

This report shows a qualitative study on how six young adults in the ages between 20-30 who are students at Linnaeus University in Kalmar percieve their news consumption habits and their use of news media on digital platforms. The aim of the study is to examine whether the six students feel the strogest connection with the press where they were raised or where they currently live, why they choose to use the media platforms they do and what meaning the use of the media bare to the students. We have seen a lack of information concerning why young people choose to consume news online instead of in printed media.

The study is focused on theories concerning what affects people in their choice of media platforms and channels. This report shows that geographic nature, the quality of the content and which political ideology the daily press is founded on does not affect the respondents choice of media. Our study shows that the most important factor for the respondents is that the platform is easily accesssible and flexible. We can also see that the dissapering of the printed newspaper is connected to generations and techonology. 

Place, publisher, year, edition, pages
2014. , 46 p.
Keyword [en]
Digital devide, Qualitative interview, qualitative method, newspaper, daily mail, news, media consumption, news consumption, digital age, digital platform, identity, news values
Keyword [sv]
digital klyfta, kunskapsklyfta, Intervjustudie, kvalitativ metod, tidning, dagspress, nyheter, mediekonsumtion, nyhetskonsumtion, digitalisering, digitala plattformar, identitetsskapande, nyhetsvärde
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-35859OAI: diva2:731542
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2014-07-07 Created: 2014-07-01 Last updated: 2014-07-07Bibliographically approved

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