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"Jaha, nu har en halv miljon människor varit inne och tittat på fisken": Journalisters tankar om att anpassa sig efter klick
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“Well, a half million people just looked at the fish” : How journalists perceive traffic whoring (English)
Abstract [en]

Computational techniques have transformed the journalistic approach. Journalists now have the opportunity to integrate user-statistics from the news website with their work. Singer (2011) argues that journalists seem particularly afraid of items, which they perceive as trivial or otherwise unsavory, will prove popular - potentially creating management pressures to produce more of those stories. She describes this practice as ‘‘traffic whoring’’. This phenomenon could affect journalists democratic function and their public responsibility. Through qualitative interviews we seek to answer the question: how do journalist perceive traffic whoring and how does it affect their journalistic work? Our study reveals that the interviewed journalists don’t consider themselves to be influenced by traffic whoring. On the contrary, their given statements describes the opposite. Partly due to the visibility of user-preferences, but also due to an increasing management demand to generate high numbers and statistics.

Place, publisher, year, edition, pages
2014. , 59 p.
Keyword [en]
Traffic whoring, journalism, internet, click-rate, newsmedia, perceive, digital journalism, journalistic integrity, web 2.0.
National Category
Media and Communications
URN: urn:nbn:se:lnu:diva-35786OAI: diva2:730689
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Available from: 2014-07-07 Created: 2014-06-29 Last updated: 2014-07-07Bibliographically approved

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Hosshage, ClaraLevin, Sophie
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