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A/B-testning av Mikrotransaktioner
Linnaeus University, Faculty of Technology, Department of Computer Science.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Mikrotransaktioner är en stor del av dagens internethandel. Det används flitigt på både websidor och i datorspel. Denna rapport tar upp hur ett företag eller en privatperson kan, genom A/B-testning, testa vilken transaktionstyp som är bäst för just deras applikation. Problemet är att det finns många olika transaktionstyper att välja mellan och att det inte finns något bra sätt att få fram vilket som är det bästa för just din applikation. För att försöka hitta den optimala transaktionstypen utnyttjades en testapplikation med olika transaktionstyper. Genom att mäta en transaktiontyps effektivitet kan vi få fram en mätpunkt med vilken man kan jämföra med andra transaktionstyper. Resultaten visar att A/B-testning av mikrotransaktioner går att genomföra genom att följa de arkitekturerna som tillhandahålls av rapporten.

Abstract [en]

Micro transactions are a big part of today's internet commerce. They are used diligently in both web applications and in computer games. This report will explore how a company or private developer, through A/B-testing, can test which transaction type is the best for their specific application. The problem is that there's a large amount of transaction types to choose from and there is not any good way to find out which one is the best for your application. To do this there needs to be some way to test the different types to receive the optimal one. By measuring a transaction type's efficiency, we can get a point of measure which can be compared to other transaction types. The results show that A/B-testing is applicable on micro transactions by following the architectures provided by this report.

Place, publisher, year, edition, pages
2014. , p. 19
Keywords [en]
A/B-testing, Micro transactions
Keywords [sv]
A/B-testning, Mikrotransaktioner
National Category
Computer Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-35744OAI: oai:DiVA.org:lnu-35744DiVA, id: diva2:730278
External cooperation
Emmett Prexus
Educational program
Digital Service Development Programme, 180 hp
Supervisors
Examiners
Available from: 2014-06-27 Created: 2014-06-27 Last updated: 2018-01-11Bibliographically approved

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A/B-testingMicrotransactions(748 kB)90 downloads
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53017bde7771afd6d9caa86be05b5af01fa57350e6a2dcd4370d7ed105061da5a01878eee82ae748fb79b9ae476bf3e61b3239b48a34cb2190e4c024f81b13df
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • fi-FI
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Output format
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