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Identifying Barriers with Joint Venture Implementation: Empirical Evidence on Petia
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

In order for the companies to continue existing and stay competitive in today’s business world, they must go international. More and more researchers are stating how all companies should expand to new and existing markets. Emerging markets are showing more and more potential for growth and customer demand. However, when expanding internationally, barriers will arise to hinder the expansion.

In order to have successful implementation, companies need to be aware of potential barriers prior to entry. During the course of this paper, the authors discussed the barriers that the case company encountered when implementing their joint venture in Bulgaria. To discover what these barriers were, the authors conducted a deductive and qualitative study. The authors gathered information by using primary data such as semi-structured interviews with the addition of follow up questions. This information was also triangulated with secondary data. To further validate the authors’ findings, they conducted interviews with both founders of the case company and followed up with companies that the founders utilized when implementing their joint venture. The variables that were investigated were strategy formation according to Mintzberg, Hofstede’s cultural dimensions, PESTEL analysis focusing on legal issues and the case company’s joint venture implementation as a whole. The authors’ investigation led to the confirmation that, the variables measured were actually relevant to joint venture implementation; in addition they had great influence on each other. Even though, the findings were specified to a case company, the conclusions can be generalized for managers that wish to expand to emerging markets.

Place, publisher, year, edition, pages
2014. , 99 p.
Keyword [en]
Developing countries, Emerging markets, Bulgaria, Low-cost countries, International expansion, Low-labor costs, PESTEL Analysis, Cultural Dimensions, Joint Venture, Legal factors, Barriers to entry
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-35652OAI: diva2:729705
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Available from: 2014-06-26 Created: 2014-06-26 Last updated: 2014-06-26Bibliographically approved

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