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Styrningens påverkan på butikschefers motivation
University of Skövde, School of Business.
University of Skövde, School of Business.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Management control systems impact on store managers’ motivation (English)
Abstract [sv]

Bakgrund: Sedan 1990-talet har de stora klädkedjorna tagit allt större marknadsandelar, vilket i sin tur har lett till att klädbranschen blivit mer centraliserad. På grund av detta blir butikschefen, som har huvudansvaret för butiken, mer styrd i sitt arbete. Butikschefen har mål att förhålla sig till samtidigt som han eller hon blir styrd i sina handlingar för att uppnå målet.

Syfte: Syftet är att genom intervjuer ge en förståelse för hur butikschefers motivation påverkas av den utformade styrningen och redogöra för vilka motivationsfaktorer butikscheferna finner mest motiverande i sitt arbete.

Genomförande: Studien har genomförts genom sex semistrukturerade intervjuer med butikschefer och är i och med det en kvalitativ metod. Detta metodval möjliggör att studera butikscheferna mer på djupet. Intervjuerna har transkriberats och sedan analyserats med hjälp av teoriramen i studien. De fyra klädkedjorna i studien har alla en omsättning på över en miljard kronor årligen och de använder sig av en centraliserad styrning.

Resultat: Butikscheferna i studien anser att deras uppsatta mål måste uppfattas som rättvisa för att vara motiverande. Det är också viktigt att det långsiktiga budgetmålet kombineras med kortsiktiga mål, eftersom flera mål i arbetet uppfattas som positivt och det leder till att det långsiktiga målet inte upplevs lika avlägset. Ansvar är en viktig del i arbetet, dock leder inte mer ansvar alltid till högre motivation utan i butikschefernas fall ska det vara på en rimlig nivå. Feedback är något som butikscheferna behöver ha regelbundet. Det är viktigt att feedbacken inte endast innehåller information om resultatet, utan de vill även få direktiv på hur de kan förändra sina handlingar i arbetet till det bättre.

Abstract [en]

Background: Since the 1990s, the major clothing companies have taken an increasingly large market share. This has led to that the clothing industry has become more centralized. Because of this, the store manager who has primary responsibility for the store is more guided in their work. The store manager has goals to relate to while he or she is guided in their actions to achieve their goals.

Purpose: The aim is that through interviews provide an understanding of how the store managers' motivation is influenced by the designed control system and explain what motivators store managers find most motivating in their work.

Implementation: The study was conducted by six semi-structured interviews with store managers and is thus a qualitative approach. This methodology allows for the study of store managers in more depth. The interviews have transcribed and then analyzed using the theoretical framework of the study. The four clothing companies in the study all have a turnover of over 1 billion annually and uses a centralized control.

Outcome: Store managers in the study pronounce that their goals must be perceived as fair to be motivating. It is also important to the long-term budgetary objective, combined with short-term goals, as several goals at work are perceived as positive and the long term goal does not feel as distant. Responsibility is an important part of the work, however more responsibility does not always lead to higher motivation and therefore store managers' cases should be at a reasonable level. Feedback is something that store managers need regularly. It is important that feedback not only contains information about the results, but they also want to get a directive on how they can change the work for the better.

Place, publisher, year, edition, pages
2014. , 58 p.
Keyword [en]
Management control systems, result control, action control, motivation, goal setting, feedback, responsibility, controllability principle
Keyword [sv]
Ekonomistyrsystem, resultatstyrning, handlingsstyrning, motivation, målsättning, feedback, ansvar, kontrollerbarhetsprincipen
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-9584OAI: oai:DiVA.org:his-9584DiVA: diva2:729096
Subject / course
Business Administration
Educational program
Business Administration and Economics - Study Programme
Supervisors
Examiners
Available from: 2014-07-03 Created: 2014-06-25 Last updated: 2014-07-03Bibliographically approved

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