Customer Perceived Value in Language Test Preparation Service: Performance Measurement on Four Dominant Language Test Preparation Institutes in China
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
This thesis aims at studying customer perceived value in language test training industry through an empirical research on four dominate IELTS training institutes in China. Customer questionnaires are used to get customers’ preferences about language test training service, as well as their perceived value of each institute. Based on that, a measurement of each institute’s performance according to the customer preferences is conducted. After analysis, the strength and weakness of each institute is clearly showed, followed by relative explanations and suggestions for their weaknesses.
Place, publisher, year, edition, pages
2014. , 52 p.
Customer Perceived Value; Language Test Training; IELTS; Chinese Market
Social Sciences Business Administration
IdentifiersURN: urn:nbn:se:uu:diva-227339OAI: oai:DiVA.org:uu-227339DiVA: diva2:728886
Subject / course
Master Programme in Business and Management