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Customer Perceived Value in Language Test Preparation Service: Performance Measurement on Four Dominant Language Test Preparation Institutes in China
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims at studying customer perceived value in language test training industry through an empirical research on four dominate IELTS training institutes in China. Customer questionnaires are used to get customers’ preferences about language test training service, as well as their perceived value of each institute. Based on that, a measurement of each institute’s performance according to the customer preferences is conducted. After analysis, the strength and weakness of each institute is clearly showed, followed by relative explanations and suggestions for their weaknesses.

Place, publisher, year, edition, pages
2014. , 52 p.
Keyword [en]
Customer Perceived Value; Language Test Training; IELTS; Chinese Market
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-227339OAI: oai:DiVA.org:uu-227339DiVA: diva2:728886
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Available from: 2014-06-25 Created: 2014-06-25 Last updated: 2014-06-25Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf