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What influence the influencers influence?: An exploratory case study on how management decision-making process is influenced by expansion to China.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background:

The Chinese market is growing fast and rapidly in a high pace. Many foreign companies see the possibilities in this and are expanding their business to China. When operating business in China strategic decisions are taken by the management, sometimes without reflection of what influences the process. This makes the influence on the management strategic decision-making process vital when expanding to China, since it may reflect on the company’s strategic plans.

 

Purpose:

To further explore and extend the research area on how the expansion to China influences the management and their strategic decision-making process.

 

Research questions:

RQ1: Do the expansion to China influence the management strategic decision-making process?

 

RQ2: How does the expansion to China influence the management strategic decision-making process?

 

Methodology:

Conducted as an abductive qualitative multiple case study, examined with semi-structured interviews with an exploratory purpose.

 

Conclusion:

The empirical investigation showed that the management and their strategic decision-making process are influenced by the expansion to China. The influences are; rationality, decision speed, environment, politics, culture and how management view their strategy through the strategic lenses.

Place, publisher, year, edition, pages
2014. , 114 p.
Keyword [en]
Strategic decision-making process, management, business expansion, Expansion to China, Strategy, Influences, decision-making.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-35553OAI: oai:DiVA.org:lnu-35553DiVA: diva2:728385
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2014-06-03, Växjö, 08:00 (English)
Supervisors
Examiners
Available from: 2014-06-24 Created: 2014-06-24 Last updated: 2014-06-24Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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