Change search
ReferencesLink to record
Permanent link

Direct link
Business in Russia: A study investigating to what extent culture impacts business for Swedish managers.  
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study is an empirical research that is set to examine to what extent culture affects the performance of Swedish managers when doing business with their Russian customers. The authors aim is to find out how important cultural awareness is when doing business between Sweden and Russia as well as what factors Swedish managers should consider before doing business with a Russian customer. The purpose of this study has been set in relation to empirical evidence based on a qualitative research approach with semi structured in-depth interviews as a method.

Seven in-depth interviews has been conducted in order to fulfil the research questions and the purpose of this study, all interviewees has got at least three years of business related experience towards the Russian market.

One of the main objectives of this study is to create a road map that will unveil hidden rules and provide a practical approach in order to avoid apprehensions and hesitations concerning the Russian culture, before arriving and while already in Russia.

This study reveals that factors such as language, non-stereotyping, and a rigorous research about the Russian culture are needed for a Swedish businessman before doing business in Russia. When a Swedish businessman has arrived in Russia, considerations and efforts should be put on factors such as the importance of a formal dress code, practice status, as well as a strict leadership style.

Place, publisher, year, edition, pages
2014. , 157 p.
Keyword [en]
globalization, BRIC, emerging markets, culture, cultural theories, GLOBE cultural dimensions, cultural intelligence, cultural awareness, language, communications, leadership, leadership styles, national culture, corporate culture, Russian Federation, Sweden.
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-35537OAI: diva2:728188
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
2014-06-04, ISM, Stationsgatan 2, Garvaren 341 60 Ljungby, Ljungby, 08:00 (English)
Available from: 2014-06-24 Created: 2014-06-23 Last updated: 2014-06-24Bibliographically approved

Open Access in DiVA

Business in Russia(3020 kB)454 downloads
File information
File name FULLTEXT02.pdfFile size 3020 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Khrulova-Nygren, Camilla
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 454 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 256 hits
ReferencesLink to record
Permanent link

Direct link