Change search
ReferencesLink to record
Permanent link

Direct link
Iranian traveling agency in Sweden: Opportunities and challenges
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
: Iranian traveling agency in Sweden    Opportunities and challenges (English)
Abstract [en]

This is a multiple case study that offers information concerning Iranian traveling agencies in Sweden.   The focus is on three traveling agencies located in Stockholm and Gothenburg. They are currently 12000 Iranians living in Sweden, most of these people travel to Iran regularly. There are also Swedish travelers that visit Iran, some of these travelers are tourist and some visit Iran for other purposes. Iran and Sweden have different background and cultures; the focus of this study is to identify the strategies that must be used by an Iranian investor in order to open a traveling agency in Sweden. How to handle different business situation in Sweden and how to adapt to the Swedish culture are some of the factors of this study.

They are number of theories that have been used to generate more information concerning the topic of the study. Four interviews were conducted with the managers of three Iranian traveling agencies in Sweden to gather primary data. It was noticed that the country has a very transparent business regulations system, but it is hard to adapt to. Cultural differences can also be an obstacle at the beginning of the business and must be solved. More detail of the results is provided in the analysis and conclusion chapter. Finally the study provided number of managerial recommendations and suggestions for further research.

Place, publisher, year, edition, pages
2014. , 80 p.
Keyword [en]
Relationship marketing, foreign market entry, cross-cultural marketing, market segmentation, porters five forces
National Category
Business Administration
URN: urn:nbn:se:lnu:diva-35490OAI: diva2:727899
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Marketing in traveling agencies
Available from: 2014-06-23 Created: 2014-06-23 Last updated: 2014-06-23Bibliographically approved

Open Access in DiVA

Traveling agencies(1315 kB)192 downloads
File information
File name FULLTEXT01.pdfFile size 1315 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 192 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 325 hits
ReferencesLink to record
Permanent link

Direct link