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Internal Communication: A quantitative case study at Specma Seals AB
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

BACKGROUND: Choosing the right communication strategy is essential for

organizations in today’s business. Nowadays, all organizations

are facing operational changes; therefore, internal

communication is significant for all businesses. Internal

communication focuses on information and knowledge sharing

activities within organizations, which are led by leaders that

have the responsibility to distribute information and knowledge

to employees in the organization and across departments

PURPOSE: The purpose of the study is to investigate the relationship

between internal communication and its components and how

it affects team performance.

METHOD: The research was a quantitative case study where 42 out of 70

employees at Specma Seals AB answered the questionnaire.

The survey was sent out by email, using in

April 2014. The response rate was 60%. A meeting with Specma

Seals was arranged to conduct a deeper understanding of the

company situation.

CONCLUSION: The conclusion of this study is that two of the hypotheses were

supported and one rejected meaning that leadership and

information and knowledge sharing has a positive relationship

with team performance meanwhile cross-functionality didn’t.

Place, publisher, year, edition, pages
2014. , 56 p.
Keyword [en]
Internal Communication, Leadership, Knowledge & Information Sharing, Crossfunctionality
National Category
Communication Systems
URN: urn:nbn:se:lnu:diva-35477OAI: diva2:727825
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Available from: 2014-06-23 Created: 2014-06-23 Last updated: 2014-06-23Bibliographically approved

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