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Datainsamling av privatpersoners internetbeteende: En studie av medvetenheten hos privatpersoner
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Internetövervakning har under senaste tiden blivit ett aktuellt ämne i media. Det rapporteras bland annat om att företag som samlar in information om privatpersoner. Datan som samlas in kan innehålla information om användares beteende på internet såsom besökta sidor, sökhistorik, aktivitet på sociala medier med mera. Men hur mycket av detta vet en vanlig användare om? Uppsatsens syfte är att undersöka hur medvetna privatpersoner är om internetövervakning som bedrivs av företag och den datainsamling som den bygger på. Vad vet egentligen användarna om vad som samlas in, i vilket syfte, samt hur det samlas in? En studie utfördes bestående av intervjuer och enkäter som undersökte hur pass kunniga och upplysta privatpersoner var inom ämnet. Det undersöks också om användare aktivt försöker motverka detta. Därefter diskuteras vad kunskapsnivån kan bero på och vad de gör för att motverka datainsamling. Detta kopplas och jämförs mot tidigare forskning inom området.

Abstract [en]

Internet surveillance has recently become a hot topic in the media. It is reported among other things that companies collect information about individuals. The data collected may include information about the user's behavior on the internet such as pages visited, search history, activity on social media and more. But how much of this does a regular user know? The purpose of this study is to investigate how aware individuals are of internet surveillance conducted by companies and the data collection which it is based on. What do the users really know about what is collected, for what purpose, and how it is collected? A study was conducted consisting of interviews and questionnaires that examined how knowledge and education individuals have within the subject. It is also examined whether users are actively trying to counteract this. Thereafter it is discussed what this level of knowledge may depend on and what they are doing to counter data collection. This is linked and compared to previous research in the area.

Place, publisher, year, edition, pages
2014. , 38 p.
Keyword [en]
Internet surveillance, data collection, cookies, OBA, targeted advertising, profiling
Keyword [sv]
Internetövervakning, datainsamling, cookies, OBA, riktad reklam, profilering
National Category
Information Systems
URN: urn:nbn:se:uu:diva-226798OAI: diva2:727350
Educational program
Bachelor programme in Information Systems
Available from: 2014-06-23 Created: 2014-06-19 Last updated: 2014-06-23Bibliographically approved

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Datainsamling av privatpersoners internetbeteende_Pettersson_Tomstad(515 kB)374 downloads
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